Manhattan Mini Storage Ads We’d Like to See
Manhattan Mini Storage is a family-owned self-storage company in New York City with 17 locations throughout the city. And for a company in a, let’s face it, fairly mundane industry, Manhattan Mini has cultivated a reputation for producing controversial and often savagely witty advertising.
Its ads are engineered to appeal to a certain type of New Yorker: progressive, hip, edgy and smart. An early billboard poked fun at Paris Hilton – an admittedly easy target – with the tagline: “Your closet’s so shallow, it makes Paris look deep.” Another classic is “Does this butt make my room look small?”
But some time around 2007, the ads started taking on a bolder, more politically charged tone. “Your closet space is shrinking as fast as a woman’s right to choose,” read one. Another: “Your closet’s so narrow it makes Cheney look liberal.” During the 2008 election, it took jabs at another easy target, Sarah Palin: “What’s more limited? Your closet or her experience?”
For a brand that has been so consistently on top of the zeitgeist (and not afraid to project a point of view), Manhattan Mini Storage has missed a golden opportunity in recent weeks. To be specific: Where are the Anthony Weiner ads?
We here at Digiday are fans of the work Manhattan Mini Storage does. Its more recent ads are still funny, if politically toothless (“You’re not Little Edie and this isn’t Grey Gardens.”) So in an act of homage to Manhattan Mini that is meant only to flatter – and perhaps inspire – Digiday humbly offers a handful of our own PhotoShopped Weiner-themed ads. (Special thanks to Matt Creamer and Roxana Zegan for Twitter inspiration.)
We think a certain Señor Danger would approve:
Dopamine rush to deeper engagement: short-form video boom fuels brands’ embrace of longer-form content
Audiences craving more are now being treated to captivating longer-form narratives. It’s the addictive nature of those quick hits that has fueled this transformation.
‘Its inevitable’: Domino’s hungers for attention and context
Attention-based buying is turning into a legendary tale of patient and nonchalance. So when there’s a glimpse of progress, marketers tend to take notice. Domino’s being one of them.
Why Cars.com is driving away from performance marketing and toward influencers
To boost brand awareness, Cars.com is doubling down on its influencer marketing efforts.
SponsoredWhat the measurement and currency discussion really means to TV advertisers
Ali Mack, head of TV and agency, Experian Major streaming video providers have recently made headlines by adopting new currencies for ad measurement, threatening Nielsen’s long-standing TV ratings monopoly. NBCUniversal, for example, has certified iSpot and VideoAmp as currencies for advanced audiences and formed the Joint Industry Committee with Paramount, TelevisaUnivision and Warner Bros. Discovery. […]
Why Unity Technologies is leaning into AI as economic headwinds pick up
As one of the largest gaming companies listed on New York Stock Exchange, Unity Technologies leaned into AI during its May 10 earnings call, with Unity CEO John S. Ricciatello stressing Unity’s “competitive advantages in and around AI.”
How gamers’ engagement with short-form video is changing
To better understand how modern gamers are engaging with short-form video, Digiday teamed up with Gamesight to pull key points from an exclusive report on gamers’ shifting video consumption preferences.