Making Marketing: the making changes special

Subscribe: iTunes | Google Play | Stitcher | RSS | Anchor

Making Marketing is making some changes. Starting with our very next episode, we’ll be the Modern Retail Podcast, bringing you conversations with people innovating in retail, including the oh-so-buzzy world of DTC.

But before that, this episode rounds up a few highlights from Making Marketing’s interviews in the past year:

Kevin Lavelle, the founder of menswear brand Mizzen and Main
“I’ve spoken with a couple VC firms. We had positive feedback, but one VC said she couldn’t see how we could [make] 10 times our revenue over the next 12-18 months, so they’re not interested. And it stuck with me. She was absolutely right.”

Rachel Drori, founder of the subscription frozen food company Daily Harvest
“I have such issues with what I call the cycle of torching cash. What’s happening is that there’s so much VC money out there — anybody can raise — and then they can throw money at their problems.”

Joe Kudla, founder of athleisure brand Vuori
“If you go straight to the VC community pre-revenue, they’re going to dictate terms often terms. You don’t want a VC running your business.”

Jed Berger, CMO at Foot Locker
“I think that it’s an interesting time, and in many companies, there needs to be a redefinition of the role of the CMO, or marketing within the organization, or how it reports, or what its accountabilities are. The marketing industry is in for an evolution.”

https://digiday.com/?p=353021

More in Marketing

Q1 ad rundown: there’s cautious optimism amid impending changes

The outlook for the rest of the year is a tale of two realities.

WTF is the American Privacy Rights Act

Who knows if or when it’ll actually happen, but the proposed American Privacy Rights Act (APRA) is as close as the U.S. has ever come to a federal law that manages to straddle the line between politics and policy.

Here’s how some esports orgs are positioning themselves to withstand esports winter

Here’s a look into how four leading esports orgs are positioning themselves for long-term stability and sustainability, independent of the whims of brand marketers.