Secure your place at the Digiday Publishing Summit in Vail, March 23-25
To drive traffic without defaulting to discounting prices, J.Crew-owned brand Madewell is generating buzz by releasing a new denim product every day for the next 24 days.
Through its “Denim Every Day” campaign, starting July 26, Madewell will release a new denim product every day through Aug. 18. Some releases are collaborations with outside brands, like a pair of denim Vans slip-ons, a denim jumpsuit designed in partnership with Gwyneth Paltrow’s line Goop, and a denim-upholstered chair by ABC Carpet & Home. Other releases include new Madewell products, like the brand’s first pair of maternity jeans, relaunched items that had previously been discontinued, and a customizable jean jacket. Madewell will also offer services like gift cards for recycling denim and free tailoring.
To read the rest of this story, please visit Glossy.
More in Marketing
‘The conversation has shifted’: The CFO moved upstream. Now agencies have to as well
One interesting side effect of marketing coming under greater scrutiny in the boardroom: CFOs are working more closely with agencies than ever before.
Why one brand reimbursed $10,000 to customers who paid its ‘Trump Tariff Surcharge’ last year
Sexual wellness company Dame is one of the first brands to proactively return money tied to President Donald Trump’s now-invalidated tariffs.
WTF is Meta’s Manus tool?
Meta added a new agentic AI tool to its Ads Manager in February. Buyers have been cautiously probing its potential use cases.