Join us Oct. 26-28 in Newport Beach for the Digiday Media Buying Summit
At Digiday’s Luxury Breakfast last week, Martini Media CEO Skip Brand shared with the audience the results of their “Engaging the Affluent Survey.” The study of more than 345 luxury marketers found that while chic brands spend less online than mass market brands online, they’re coming on fast.
Agency executive estimated that 31 percent of luxury marketing budgets go toward digital versus 37 percent of mass marketing brands. But 43 percent of respondents felt luxury marketers are moving online more quickly, with the highest growth coming from social, mobile and video.
Watch the video below for more survey results and to find out just what matters most to luxury brands online. Download the full whitepaper here.
More in Marketing
‘Mission and capital can coexist’: Golden State Valkyries’ Jess Smith on pitch to sponsors
The WNBA’s newest team must navigate measurement demands and marketers wanting to share in the ‘mission’ if it’s to establish a commercial foothold.
Future of Marketing Briefing: Why top creators are taking fewer brand deals
The biggest creators are cutting their brand rosters and asking more of the partners they keep.
‘There’s nothing wrong with being a heritage brand’: How Revlon is updating its image by looking to the past
Revlon named musician and actress Teyana Taylor and country music star Megan Moroney as the faces of its “Revlon Be Unforgettable” campaign.