for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
At Digiday’s Luxury Breakfast last week, Martini Media CEO Skip Brand shared with the audience the results of their “Engaging the Affluent Survey.” The study of more than 345 luxury marketers found that while chic brands spend less online than mass market brands online, they’re coming on fast.
Agency executive estimated that 31 percent of luxury marketing budgets go toward digital versus 37 percent of mass marketing brands. But 43 percent of respondents felt luxury marketers are moving online more quickly, with the highest growth coming from social, mobile and video.
Watch the video below for more survey results and to find out just what matters most to luxury brands online. Download the full whitepaper here.
More in Marketing
Puma’s AI head says the brand is still giving ‘the keys to the consumer’ as it invests in digital concierge
Puma , this month, debuted a new AI-powered “digital human” concierge named “Dylan” in its Las Vegas flagship.
The Rundown: Q1 dealmaking cools across ad tech and martech as AI remains the hottest ticket
LUMA Partners’ Q1 report notes the drag that macroeconomic uncertainty has had on dealmaking.
‘Everything is coming down’: ChatGPT ads are getting cheaper
While the pilot CPM started out at $60, advertisers are now seeing that price drop to as low as $25, just nine weeks into the test.