Five passes left to attend the Digiday Publishing Summit

At Digiday’s Luxury Breakfast last week, Martini Media CEO Skip Brand shared with the audience the results of their “Engaging the Affluent Survey.” The study of more than 345 luxury marketers found that while chic brands spend less online than mass market brands online, they’re coming on fast.
Agency executive estimated that 31 percent of luxury marketing budgets go toward digital versus 37 percent of mass marketing brands. But 43 percent of respondents felt luxury marketers are moving online more quickly, with the highest growth coming from social, mobile and video.
Watch the video below for more survey results and to find out just what matters most to luxury brands online. Download the full whitepaper here.
More in Marketing

The definitive Digiday guide to what’s in and out for platforms
Here’s what’s been going on in the land of platforms over the last year.

‘The easy dollars are gone’: Retail media faces new tests as it nears maturity
As retail media has evolved from an emerging media channel to a major sub-division of advertising, growth is harder to come by, meaning that retail media networks have to do more to prove their worth.

Why one exec thinks creators is a real key to Snap flourishing
Snap’s head of global creator partnerships, Quincy Kevan caught up with Digiday to discuss the new-found momentum around the platform’s creator efforts.