We rounded up the buzziest news from this week in just under a minute. Watch and be a little smarter going into the weekend.
There were a few logo makeovers this week: Google shed its serif font for a sleeker one, while Verizon downsized its check-mark. Who’s next to switch up their look?
Meanwhile, MTV’s Video Music Awards this past Sunday set a new Twitter record, with more than 2.2 million people sent 21.4 million tweets. The most-tweeted moment? Kanye announcing that he’s supposedly running for president in 2020.
If that’s too far-fetched, imagine streaming “Seinfeld” or “The Mindy Project” without any ad interruptions. You can, now that Hulu is offering an ad-free plan for $11.99. It’s pitting itself against other commercial-free services like Amazon Prime and Netflix.
Speaking of flipping the model, Taco Bell did something similar with its signature product, making a taco shell out of fried chicken. The inside-out taco comes on the heels of other weird food mash-ups like KFC’s Double Down chicken sandwich and Taco Bell’s Dorito’s-flavored taco shell. But if you want to stick to your traditional fast-food fare, don’t worry. McDonald’s said it will now sell breakfast all day — which might make choosing lunch even more stressful.
Let us know if we missed anything from this week.
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Brands stay silent on Tyre Nichols killing as marketers signal it as an industry backslide
Compared to the things that were said and acted upon during the murder of George Floyd and the protests that took place three years ago, many brands have been relatively quiet around Tyre Nichols.
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Giant Spoon picks the Super Bowl to test ChatGPT’s marketing chops
As ChatGPT and AI rise in popularity, one marketing agency has chosen the Super Bowl to try out the technology's creative capabilities.
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State Farm to skip out on a Super Bowl ad this year, going all in on TikTok instead
With a $7 million price tag, State Farm is skipping out on a traditional Super Bowl spot in favor of a TikTok campaign this year.
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SponsoredAdvertising predictions that will shake up the media industry in 2023
Chris Kelly, CEO, Upwave Like many people, marketers and advertisers were ready to see 2022 come to a close. A year that started off promising was assailed by inflation, layoffs and the disastrous effects of RSV, the flu and additional COVID strains. Still, despite an uncertain outlook for 2023, there are plenty of reasons for […]
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How the layoffs at 100 Thieves underscore esports’ creator-executive leadership problems
Esports organizations have long been notorious for elevating professional gamers to more business-focused senior executive roles — and for suffering scandals as a result.
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Hyatt, Lacrosse Unlimited, Lulu’s tap college athletes’ authenticity to target Gen Z
Hyatt, Lacrosse Unlimited and Lulu's are among brands highlighting partnerships with college athletes in an effort to reach new consumers, particularly those in the Gen Z cohort.
