We rounded up the buzziest news from this week in just under a minute. Watch and be a little smarter going into the weekend.
There were a few logo makeovers this week: Google shed its serif font for a sleeker one, while Verizon downsized its check-mark. Who’s next to switch up their look?
Meanwhile, MTV’s Video Music Awards this past Sunday set a new Twitter record, with more than 2.2 million people sent 21.4 million tweets. The most-tweeted moment? Kanye announcing that he’s supposedly running for president in 2020.
If that’s too far-fetched, imagine streaming “Seinfeld” or “The Mindy Project” without any ad interruptions. You can, now that Hulu is offering an ad-free plan for $11.99. It’s pitting itself against other commercial-free services like Amazon Prime and Netflix.
Speaking of flipping the model, Taco Bell did something similar with its signature product, making a taco shell out of fried chicken. The inside-out taco comes on the heels of other weird food mash-ups like KFC’s Double Down chicken sandwich and Taco Bell’s Dorito’s-flavored taco shell. But if you want to stick to your traditional fast-food fare, don’t worry. McDonald’s said it will now sell breakfast all day — which might make choosing lunch even more stressful.
Let us know if we missed anything from this week.
-
The Rundown: Meta to put new ads all over Facebook and Instagram, including on user profiles
Meta is launching new ad formats this quarter, which are hoping to capitalize off of readers' appetite for discovery.
-
Productivity app Notion goes global with OOH efforts
As productivity app Notion expands its business, it is ramping up global OOH efforts to get in front of shoppers across the world.
-
Member ExclusiveDigiday+ Research: Facebook, Instagram, YouTube valued by brands and agencies, but ad spend lags — especially on TikTok
Brands and agencies are in alignment in terms of how confident they are that social media drives marketing success, but a significant gap exits between how they allocate marketing budgets on those platforms.
-
SponsoredWhy online search is foundational for a post-cookies environment
Derick Jaros, head of industry, commerce, Yext If there’s one definite thing about the past two years, it’s that consumer behavior changed significantly throughout the pandemic. From the shift to online-only life in early 2020 to the frantic Googling for new hours, policies, and stock updates in the first phase of reopening, consumers turned to […]
-
4A’s Marla Kaplowitz on 3 ways agencies can navigate the uncertain economy
The industry trade group is helping many agency members prepare their business for broader economic changes, from how to retain talent to honing their financial acumen.
-
Member ExclusiveMarketing Briefing: Marketers, agencies report it’s ‘the perfect storm’ as new business pitches slow
The second and third quarters of this year were slower than usual for pitches, according to agency execs, who said there's a sense of pullback across the board from marketers this year.
