for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
We rounded up the buzziest news from this week in just under a minute. Watch and be a little smarter going into the weekend.
There were a few logo makeovers this week: Google shed its serif font for a sleeker one, while Verizon downsized its check-mark. Who’s next to switch up their look?
Meanwhile, MTV’s Video Music Awards this past Sunday set a new Twitter record, with more than 2.2 million people sent 21.4 million tweets. The most-tweeted moment? Kanye announcing that he’s supposedly running for president in 2020.
If that’s too far-fetched, imagine streaming “Seinfeld” or “The Mindy Project” without any ad interruptions. You can, now that Hulu is offering an ad-free plan for $11.99. It’s pitting itself against other commercial-free services like Amazon Prime and Netflix.
Speaking of flipping the model, Taco Bell did something similar with its signature product, making a taco shell out of fried chicken. The inside-out taco comes on the heels of other weird food mash-ups like KFC’s Double Down chicken sandwich and Taco Bell’s Dorito’s-flavored taco shell. But if you want to stick to your traditional fast-food fare, don’t worry. McDonald’s said it will now sell breakfast all day — which might make choosing lunch even more stressful.
Let us know if we missed anything from this week.
More in Marketing
Google AI Max moves out of beta: Marketers sound off on the inevitable migration
Google’s AI Max is moving out of beta, further automating its search business and moving from a keyword-based auction to an intent-based auction.
A closer look at OpenAI’s ads manager – and how much work it still needs
OpenAI’s ads manager is being tested. Here’s what it can (and can’t) do yet.
Why brands can’t stop acting like reply guys and jumping into viral comment threads on social media
A comment engagement strategy is in vogue because audiences are no longer enamored by highly polished social media posts.