Lingerie Brand Crusades Against Nudity

Breaking news: There is no shortage of naked bodies on the Internet. According to one report, 30 percent of all data transferred across the Internet is porn.

Enter lingerie brand Blush. The Berlin-based company is on a mission to cover up some of the Web’s more titillating bits – and it wants your help.

To promote its swimwear line, Blush – with the help of agency Glow in Berlin – has created a special online app  called De-Nudelizer that helps restore some propriety to the Internet. With it, users can upload any nudie pics they’ve found on online travels and then add one of eight Blush bathing suit designs to cover up any indecency.

The app is pretty lo-fi, which is perhaps meant to be a play on low-budget porn site designs – much in the same way the the Ikea fan site dedicated to “Hot Malms” was. Simply drag the bathing suit over the naked bits of your preferred pic and then scale the bathing suit until it covers the exposed parts.

One wee glitch, though: the bathing suit images are so small that they end up being grainy and pixelated if the subject in question has a particularly heaving bosom. So proceed with caution. Your mileage may vary.

Screen Shot 2013-07-29 at 2.14.55 PM

Perhaps not the best way to show off a swimwear line, but certainly entertaining.

https://digiday.com/?p=44708

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