Lingerie Brand Crusades Against Nudity

Breaking news: There is no shortage of naked bodies on the Internet. According to one report, 30 percent of all data transferred across the Internet is porn.

Enter lingerie brand Blush. The Berlin-based company is on a mission to cover up some of the Web’s more titillating bits – and it wants your help.

To promote its swimwear line, Blush – with the help of agency Glow in Berlin – has created a special online app  called De-Nudelizer that helps restore some propriety to the Internet. With it, users can upload any nudie pics they’ve found on online travels and then add one of eight Blush bathing suit designs to cover up any indecency.

The app is pretty lo-fi, which is perhaps meant to be a play on low-budget porn site designs – much in the same way the the Ikea fan site dedicated to “Hot Malms” was. Simply drag the bathing suit over the naked bits of your preferred pic and then scale the bathing suit until it covers the exposed parts.

One wee glitch, though: the bathing suit images are so small that they end up being grainy and pixelated if the subject in question has a particularly heaving bosom. So proceed with caution. Your mileage may vary.

Screen Shot 2013-07-29 at 2.14.55 PM

Perhaps not the best way to show off a swimwear line, but certainly entertaining.

More in Marketing

Ad tech’s take: early reactions to Google’s third-party cookie demise

Two months into Google’s grand cookie cleanse in Chrome, ad tech vendors are dishing out their hot takes.

Influencer arena

How Blast is finding esports success through the ‘co-production’ model

Co-production is a key aspect of Blast’s esports strategy because it means both partners are invested in keeping “Rainbow Six” esports healthy in the long run, even if their key performance indicators for the collaboration might be different.

Inside Quaker’s ‘iterative’ approach to make its advertising work globally and locally

To accommodate the global needs of the campaign, Quaker created numerous iterations for Canada and Latin America to reflect the way that consumers in those various local markets use the product.