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Agencies have mixed feelings about using AI tools for product placements and influencer marketing
January 21, 2025
By now, spotting influencers in major ads and at events is all but mainstream — but what if artificial intelligence allowed influencers to tap into old-school product placement without actually having to shoot in person with brands?
What marketers need to know about Zepeto, the Korean metaverse platform
January 21, 2025
Due to its increased focus on individuals’ avatars and their appearances, the culture of Zepeto revolves heavily around virtual fashion.
Marketing Briefing: As corporate America fosters a closer relationship with Trump, marketing will remain neutral
January 21, 2025
President Trump’s second term will be different from his first. It seems his relationships with the media, tech and marketing industries already show as much.