Life on an Agency Trading Desk

Inspired by the media buyer and media seller slides we’ve seen this week, Digiday tried its hand at characterizing the life of an agency trading desk worker. Feel free to submit ideas of your own to the address below.

https://digiday.com/?p=7035

More in Marketing

Meet YouTuber Brandon B, who believes agencies shouldn’t worry about AI

Self-taught special effects YouTube artist Brandon B discusses AI, his production company and why he’s all in on YouTube.

Brands are cautious about Google and Meta’s generative AI holiday ad push

Major advertising platforms are pushing marketers to use generative AI to make holiday ads. But agencies and brands are still cautious about integrating such technology into their playbook.

Advertising Week Briefing: An inflection point for gaming, even if the hype has subsided

After bonanza years fueled by the COVID-19 lockdown, ad industry excitement around gaming has subsided somewhat in 2024.