Only a few spots left to join us for the Digiday Publishing Summit

Join us Sept. 14-16 in Miami to connect with top publishing leaders

SECURE YOUR SEAT

What you should know going into the weekend

We’ve recapped the buzziest news of this week in less than 30 seconds so you can sound just a little bit smarter at happy hour today:

Twitter raised its character limit on direct messages from 140 characters to 10,000. That’s a lot of DMs to slide into. You won’t see Vanity Fair DM’ing Tinder, though. The Condé Nast mag ran an article blaming the app for ruining dating. Tinder responded by acting like a crazy jilted ex on Twitter. Meanwhile, live streaming app Periscope hit a milestone this week, announcing that it now has 10 million active users. Lastly, Google created a new parent company Alphabet. But if you want to actually learn the alphabet, you have to watch Sesame Street on HBO now.

More in Marketing

How every major platform pays creators

Every platform monetizes creators differently, with varying requirements and audience thresholds, and a propensity for change.

Brands bring the U.S. Open to fans with tennis-themed pop-ups around New York City

Marketers are pulling out all the stops to tie their brands to the U.S. Open, including hosting public pop-ups in other parts of New York City.

Target’s new beauty selection has almost no Black-owned brands

Of the 90 brands listed as part of the new beauty assortment, Modern Retail could only identify two with Black owners or founders.