Last chance to save

Prices rise for the Digiday Programmatic Marketing Summit after Mar. 24

REGISTER

What you should know going into the weekend

We’ve recapped the buzziest news of this week in less than 30 seconds so you can sound just a little bit smarter at happy hour today:

Twitter raised its character limit on direct messages from 140 characters to 10,000. That’s a lot of DMs to slide into. You won’t see Vanity Fair DM’ing Tinder, though. The Condé Nast mag ran an article blaming the app for ruining dating. Tinder responded by acting like a crazy jilted ex on Twitter. Meanwhile, live streaming app Periscope hit a milestone this week, announcing that it now has 10 million active users. Lastly, Google created a new parent company Alphabet. But if you want to actually learn the alphabet, you have to watch Sesame Street on HBO now.

More in Marketing

Future of Marketing Briefing: Agency operating systems face a differentiation problem

Analysts say half of agency AI platforms won’t survive the decade. Here’s how they plan to beat the odds.

Illustration of a performer balancing money weights on a tightrope, symbolizing how brand safety tools help marketers maintain performance and control.

Macy’s, Inc. is looking to leverage AI ahead of a cautious outlook for 2026

The company will continue its plans to close 65 Macy’s nameplate stores, as part of a previously announced 150 store closures.

The real winners of March Madness? Brands that move fast on NIL deals

Companies across sectors, from footwear to personal care, are racing to sign college basketball players.