What you should know going into the weekend

We’ve recapped the buzziest news of this week in less than 30 seconds so you can sound just a little bit smarter at happy hour today:

Twitter raised its character limit on direct messages from 140 characters to 10,000. That’s a lot of DMs to slide into. You won’t see Vanity Fair DM’ing Tinder, though. The Condé Nast mag ran an article blaming the app for ruining dating. Tinder responded by acting like a crazy jilted ex on Twitter. Meanwhile, live streaming app Periscope hit a milestone this week, announcing that it now has 10 million active users. Lastly, Google created a new parent company Alphabet. But if you want to actually learn the alphabet, you have to watch Sesame Street on HBO now.

More in Marketing

‘We believe in America’: Nike global vp of soccer Camilo Andrade on the brand’s World Cup strategy

Under the leadership of new CEO Elliott Hill, Nike has been enacting a new strategy called the “Sport Offense.”

OpenAI moves to automate ad creative

OpenAI wants to automate the last thing advertisers still do themselves.

An introvert’s guide to navigating Cannes Lions 2026

How to enjoy Cannes Lions when you’re a true introvert.