We’ve recapped the buzziest news of this week in less than 30 seconds so you can sound just a little bit smarter at happy hour today:
Twitter raised its character limit on direct messages from 140 characters to 10,000. That’s a lot of DMs to slide into. You won’t see Vanity Fair DM’ing Tinder, though. The Condé Nast mag ran an article blaming the app for ruining dating. Tinder responded by acting like a crazy jilted ex on Twitter. Meanwhile, live streaming app Periscope hit a milestone this week, announcing that it now has 10 million active users. Lastly, Google created a new parent company Alphabet. But if you want to actually learn the alphabet, you have to watch Sesame Street on HBO now.
More in Marketing
After watching X’s ownership issues play out, marketers brace for TikTok whiplash in 2026
TikTok’s ownership drama has echoes of X (formerly Twitter), but ad performance has kept marketers for fleeing—for now.
‘There’s no room for purists’: Generative AI is altering the agency junior talent search
AI is altering agency business models. It’s altering the skills they’re hiring for and where they’re hiring them from, too.
For platforms, here’s what’s not going to happen in 2026
Rather than the traditional platform predictions, this is a list of what Digiday believes won’t happen next year.