Join us in NYC on July 15 for CTV Advertising Strategies

With it being mid-July, we’re deep in the humblebrag portion of the summer where your “friends” post Instagram pictures of their vacations. (Ok, it’s really more brag than humble.)
That means everyone’s feeds are full of pictures of their beachfront hot dog legs or basic selfies in exotic cities. It’s maddening to scroll through.
KFC is here with an amusing way to troll them back. In Romania, the chain released tray liners with pictures of common holiday destinations, like beaches and cities. Your job is to “pose” in front of to make it seem like you’re in some distant land, even though you’re eating fried food.
You don’t need to know Romanian to understand the commercial KFC released there, because vacation-bragging is apparently universal. Watch this:
KFC encourages people to share the pictures on social media to make it appear like their summers are just as fun. The promotion is part of the chain’s roll out of country-themed food items (like a Greek salad), so if traveling there is out of the budget, at least eating isn’t.
The chicken chain has used its tray liners as a clever promotional device before, too. In May, the company released a prototype for a grease-proof keyboard that connects to eater’s phones for fool-proof texting, dubbed the Tray Typer, in Germany.
More in Marketing

In the race for ad dollars, platforms seek to redefine themselves as AI companies
Platforms have always been AI companies – that’s the new narrative being sold to marketers.

Why employees are so secretive about using AI at work — and why they shouldn’t be
While leadership teams debate AI policies, employees are already using these tools, often in secret.

The ad industry is obsessed with AI — but what about its energy use and sustainability?
AI has dominated industry chatter. But one talking point remains noticeably absent: AI’s growing environmental footprint.