Join us Sept. 14-16 in Miami to connect with top publishing leaders
With it being mid-July, we’re deep in the humblebrag portion of the summer where your “friends” post Instagram pictures of their vacations. (Ok, it’s really more brag than humble.)
That means everyone’s feeds are full of pictures of their beachfront hot dog legs or basic selfies in exotic cities. It’s maddening to scroll through.
KFC is here with an amusing way to troll them back. In Romania, the chain released tray liners with pictures of common holiday destinations, like beaches and cities. Your job is to “pose” in front of to make it seem like you’re in some distant land, even though you’re eating fried food.
You don’t need to know Romanian to understand the commercial KFC released there, because vacation-bragging is apparently universal. Watch this:
KFC encourages people to share the pictures on social media to make it appear like their summers are just as fun. The promotion is part of the chain’s roll out of country-themed food items (like a Greek salad), so if traveling there is out of the budget, at least eating isn’t.
The chicken chain has used its tray liners as a clever promotional device before, too. In May, the company released a prototype for a grease-proof keyboard that connects to eater’s phones for fool-proof texting, dubbed the Tray Typer, in Germany.
More in Marketing
Future of Marketing Briefing: The public ad tech era is over
Gone are the days when investors got themselves in a tizzy over ad networks, demand-side platforms and supply-side platforms on their own merits.
By the numbers: Wall Street’s tough assessment of ad tech
Big Tech continues to dominate digital growth, triggering a Wall Street exodus, but are returns imminent?
CMOs are struggling to link AI visibility with sales
Brands are spending on tools that rate their visibility within LLM responses and AI search, but proving the commercial impact of GEO remedies isn’t easy.