Finger lickin’ what? KFC is selling chicken-flavored nail polish

KFC is finally using its “finger lickin’ good” slogan in a literal way.

The brand’s Hong Kong restaurants teamed with agency Ogilvy & Mather to create an edible nail polish that tastes like KFC’s fried chicken batters. They come in Original and Hot and Spicy.

Nail polish is typically created using poisonous chemicals, but KFC says their version is made out of “natural ingredients.” It’s unclear if digesting the nail polish results in similar side effects as eating the chain’s chicken, like heart burn.

KFC said the purpose of the nail polish it drum up excitement around the country’s 60 outlets and “keeping the brand literally at their customers’ fingertips while savoring their delicious signature chicken.”

They even made this weird music video, which doesn’t quite yet count as viral at just 2,000 views:

KFC in Hong Kong has a tendency to pique the Internet’s interest with its bizarre marketing stunts and menu items. Last year, KFC made a Napoli Crispy Pizza Chicken, a chicken leg wrapped in pizza seasoning, tomato sauce and mozzarella cheese.

https://digiday.com/?p=176052

More in Marketing

Hyve Group buys the Possible conference, and will add a meeting element to it in the future

Hyve Group, which owns such events as ShopTalk and FinTech Meetup, has agreed to purchase Beyond Ordinary Events, the organizing body behind Possible.

Agencies and marketers point to TikTok in the running to win ‘first real social Olympics’

The video platform is a crucial part of paid social plans this summer, say advertisers and agency execs.

Where Kamala Harris and Donald Trump stand on big tech issues

The next U.S. president is going to have a tough job of reining in social media companies’ dominance and power enough to satisfy lawmakers and users, while still encouraging free speech, privacy and innovation.