Offer extended:

Lock in a year of Digiday+ for 35% less. Ends June 5.

SUBSCRIBE

Finger lickin’ what? KFC is selling chicken-flavored nail polish

KFC is finally using its “finger lickin’ good” slogan in a literal way.

The brand’s Hong Kong restaurants teamed with agency Ogilvy & Mather to create an edible nail polish that tastes like KFC’s fried chicken batters. They come in Original and Hot and Spicy.

Nail polish is typically created using poisonous chemicals, but KFC says their version is made out of “natural ingredients.” It’s unclear if digesting the nail polish results in similar side effects as eating the chain’s chicken, like heart burn.

KFC said the purpose of the nail polish it drum up excitement around the country’s 60 outlets and “keeping the brand literally at their customers’ fingertips while savoring their delicious signature chicken.”

They even made this weird music video, which doesn’t quite yet count as viral at just 2,000 views:

KFC in Hong Kong has a tendency to pique the Internet’s interest with its bizarre marketing stunts and menu items. Last year, KFC made a Napoli Crispy Pizza Chicken, a chicken leg wrapped in pizza seasoning, tomato sauce and mozzarella cheese.

More in Marketing

Overheard at IAB Tech Lab Summit: Tim Berners-Lee on the agentic web

The father of the web urges social platforms to stop building addictive products and to embrace an agentic future that values individuals over outcomes.

OpenAI turns on cost-per-action ads inside ChatGPT

Cost-per-action (CPA) is the first real sign that the platform is now embracing performance advertising.

Premier League gambling ban gives brand sponsors an open goal, but CMOs must still prove value

An exodus of betting brands from the Premier League means there’s a chance for marketers to bag cut-price soccer partnerships. But proving the worth of that investment is another concern.