Syriaously? Kenneth Cole Again Sparks Twitter Outrage

Kenneth Cole sure loves mixing touchy subjects and social media. Today the shoe peddler wrote an incredibly tone-deaf tweet using the war in Syria as a way to sell his kicks:


Lest we forget, this is coming from the same man who in the past has used buzz about protests in Cairo and gun control laws as Twitter fodder to promote his footwear. It’s unclear at this point if Cole is just doing this for shock value and buzz, as one Twitter commenter noted, or if Cole really is this clueless. It’s also hard to tell which would be worse.

Image via Flickr

https://digiday.com/?p=48898

More in Marketing

How brands are growing episodic creator partnerships to reach a younger audience

The lines between entertainment catered to social media versus sit-down TV may be blurring more than ever, especially as more creators straddle the two worlds.

CourtAvenue’s latest acquisition dives into the world of bots — the less evil kind

Bots Crew sets up custom conversational AI solutions for enterprises, aka bot-driven chat functions, for a range of companies, and will join the CourtAvenue Collective.

Kicked off by the Super Bowl, irreverent bro humor and sex appeal-based marketing is officially making a comeback

It’s not a political issue, marketers and agency execs say, but a cultural shift. Marketers and agency execs believe there’s a balancing of the scales, a recalibration, going on that will see some brands letting loose, going for the humor and sex appeal that had been out of favor.