Last chance to save on Digiday Publishing Summit passes is February 9
Kenneth Cole sure loves mixing touchy subjects and social media. Today the shoe peddler wrote an incredibly tone-deaf tweet using the war in Syria as a way to sell his kicks:
“Boots on the ground” or not, let’s not forget about sandals, pumps and loafers. #Footwear
— Kenneth Cole (@KennethCole) September 5, 2013
Lest we forget, this is coming from the same man who in the past has used buzz about protests in Cairo and gun control laws as Twitter fodder to promote his footwear. It’s unclear at this point if Cole is just doing this for shock value and buzz, as one Twitter commenter noted, or if Cole really is this clueless. It’s also hard to tell which would be worse.
Image via Flickr
More in Marketing
Digiday staffers tackle the creator vs. influencer divide
Creator vs. influencer: Digiday staffers debate the difference, and why it matters to marketers on this episode of the Digiday Podcast.
As ChatGPT’s growth slows, ads look like the next risky move
While launching an ad business might be good for the AI platform’s bottom line, it could cause some users to jump ship as a result.
Behind Pacsun’s strategy for keeping a pulse on the changing tastes of Gen Z
Over the last four months, Pacsun has developed tools and tweaked campaigns based on feedback from teenagers and twenty-somethings.