Offer extended:

Lock in a year of Digiday+ for 35% less. Ends June 5.

SUBSCRIBE

Syriaously? Kenneth Cole Again Sparks Twitter Outrage

Kenneth Cole sure loves mixing touchy subjects and social media. Today the shoe peddler wrote an incredibly tone-deaf tweet using the war in Syria as a way to sell his kicks:


Lest we forget, this is coming from the same man who in the past has used buzz about protests in Cairo and gun control laws as Twitter fodder to promote his footwear. It’s unclear at this point if Cole is just doing this for shock value and buzz, as one Twitter commenter noted, or if Cole really is this clueless. It’s also hard to tell which would be worse.

Image via Flickr

More in Marketing

Overheard at IAB Tech Lab Summit: Tim Berners-Lee on the agentic web

The father of the web urges social platforms to stop building addictive products and to embrace an agentic future that values individuals over outcomes.

OpenAI turns on cost-per-action ads inside ChatGPT

Cost-per-action (CPA) is the first real sign that the platform is now embracing performance advertising.

Premier League gambling ban gives brand sponsors an open goal, but CMOs must still prove value

An exodus of betting brands from the Premier League means there’s a chance for marketers to bag cut-price soccer partnerships. But proving the worth of that investment is another concern.