Secure your place at the Digiday Publishing Summit in Vail, March 23-25
Kenneth Cole sure loves mixing touchy subjects and social media. Today the shoe peddler wrote an incredibly tone-deaf tweet using the war in Syria as a way to sell his kicks:
“Boots on the ground” or not, let’s not forget about sandals, pumps and loafers. #Footwear
— Kenneth Cole (@KennethCole) September 5, 2013
Lest we forget, this is coming from the same man who in the past has used buzz about protests in Cairo and gun control laws as Twitter fodder to promote his footwear. It’s unclear at this point if Cole is just doing this for shock value and buzz, as one Twitter commenter noted, or if Cole really is this clueless. It’s also hard to tell which would be worse.
Image via Flickr
More in Marketing
‘Nobody’s asking the question’: WPP’s biggest restructure in years means nothing until CMOs say it does
WPP declared itself transformed. CMOs will decide if that’s true.
Why a Gen Alpha–focused skin-care brand is giving equity to teen creators
Brands are looking for new ways to build relationships that last, and go deeper than a hashtag-sponsored post.
Pitch deck: How ChatGPT ads are being sold to Criteo advertisers
OpenAI has the ad inventory. Criteo has relationships with advertisers. Here’s how they’re using them.