Secure your place at the Digiday Publishing Summit in Vail, March 23-25
Kenneth Cole sure loves mixing touchy subjects and social media. Today the shoe peddler wrote an incredibly tone-deaf tweet using the war in Syria as a way to sell his kicks:
“Boots on the ground” or not, let’s not forget about sandals, pumps and loafers. #Footwear
— Kenneth Cole (@KennethCole) September 5, 2013
Lest we forget, this is coming from the same man who in the past has used buzz about protests in Cairo and gun control laws as Twitter fodder to promote his footwear. It’s unclear at this point if Cole is just doing this for shock value and buzz, as one Twitter commenter noted, or if Cole really is this clueless. It’s also hard to tell which would be worse.
Image via Flickr
More in Marketing
Why Edward Jones’ agentic AI trial comes with limits
Edward Jones tests agentic AI to drive marketing productivity, taking a measured approach as it stops short of full automation.
Footwear brands navigate uncertainty after latest tariffs flip-flop
Some 99% of footwear sold in the U.S. today is imported, according to the Footwear Distributors and Retailers of America.
Brands at eTail Palm Springs share lessons on the ‘messy middle’ of building AI tools
Here’s a rundown of lessons brands have shared about their AI implementations so far.