Join us Sept. 24 in NYC to connect with execs from Digitas, Claire's, Marriott, Havas and others
First Vogue called out bloggers for heralding the death of style. Then, Neiman Marcus piled on, blaming bloggers for changing customer expectations and creating fatigue — before clothes even hit shelves.
Other brands, however, are adapting how they work with influencers. Proenza Schouler and Tanya Taylor, for example, both only give bloggers clothing that is available in stores, not from collections that haven’t been shipped. And a new study of 1,000 customers by Pysche this week found that 82 percent of people think fashion blogs are going to become more influential than fashion magazines in the future. A third (35 percent) of people said they read blogs over magazines because it felt more “accessible.”
The blogger-brand-media relationship is evolving. Glossy convened a group of fashion bloggers to share their thoughts on this controversy. Read the rest of this story on Glossy.co.
More in Marketing
The case for and against retail media networks as brand-building channels
Retail media networks pitch brand-building on shopper data, but ROI metrics, costs and budget fights hold them back.
Pinterest unveils new suite of ad tools, including Visual Search Ads, in its pitch to brands
For brands, Pinterest executives said, the opportunity is huge. Pinterest’s user base is growing and, importantly for many companies, young.
Future of Marketing Briefing: Creators are learning to pitch AEO, not just audiences
The next line in a creator’s pitch: I got cited