First Vogue called out bloggers for heralding the death of style. Then, Neiman Marcus piled on, blaming bloggers for changing customer expectations and creating fatigue — before clothes even hit shelves.
Other brands, however, are adapting how they work with influencers. Proenza Schouler and Tanya Taylor, for example, both only give bloggers clothing that is available in stores, not from collections that haven’t been shipped. And a new study of 1,000 customers by Pysche this week found that 82 percent of people think fashion blogs are going to become more influential than fashion magazines in the future. A third (35 percent) of people said they read blogs over magazines because it felt more “accessible.”
The blogger-brand-media relationship is evolving. Glossy convened a group of fashion bloggers to share their thoughts on this controversy. Read the rest of this story on Glossy.co.
More in Marketing
Advertising’s new ‘universal language’ for AI agents sparks old debates about power and openness
The long search for order in advertising’s AI future.
Walmart deepens relationship with OnePay, a one-stop finance app it helped create
Walmart-backed fintech firm OnePay this year has added features that further expand its relationship with Walmart and its customers.
How creators are becoming their own networks with Night agency’s David Huntzinger
David Huntzinger of Night says the creator economy is reaching an inflection point, as YouTube experiments with dynamic ads and brands like Blue Apron take influencer marketing in-house.