for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
First Vogue called out bloggers for heralding the death of style. Then, Neiman Marcus piled on, blaming bloggers for changing customer expectations and creating fatigue — before clothes even hit shelves.
Other brands, however, are adapting how they work with influencers. Proenza Schouler and Tanya Taylor, for example, both only give bloggers clothing that is available in stores, not from collections that haven’t been shipped. And a new study of 1,000 customers by Pysche this week found that 82 percent of people think fashion blogs are going to become more influential than fashion magazines in the future. A third (35 percent) of people said they read blogs over magazines because it felt more “accessible.”
The blogger-brand-media relationship is evolving. Glossy convened a group of fashion bloggers to share their thoughts on this controversy. Read the rest of this story on Glossy.co.
More in Marketing
Why Mondelez is hiring a global lead to solve for AI-driven shopping bots
Agentic commerce has moved from hype to reality, prompting Mondelez to hire a global lead focused on the shift.
Puma’s AI head says the brand is still giving ‘the keys to the consumer’ as it invests in digital concierge
Puma , this month, debuted a new AI-powered “digital human” concierge named “Dylan” in its Las Vegas flagship.
The Rundown: Q1 dealmaking cools across ad tech and martech as AI remains the hottest ticket
LUMA Partners’ Q1 report notes the drag that macroeconomic uncertainty has had on dealmaking.