Judging brands’ #WorldEmojiDay tweets … with emojis
It’s #WorldEmojiDay and in case you were worried that brands didn’t notice, fear not: they have.
Today’s international holiday is in celebration of the calendar emoji on Apple iOS, which displays July 17 — hey, that’s today!
Topsy measures 35,000 tweets with the hashtag #WorldEmojiDay, with most of them coming from brands. Just kidding, but scrolling through the hashtag on Twitter shows that companies’ social media teams are doing their best to be relatable. Brands are people too.
So we figured it would only be appropriate if we graded individual brand tweets with an emoji of our reaction:
Mountain Dew
Mind blown #DoTheDEW #WorldEmojiDay pic.twitter.com/UQSqP97xmX
— Mountain Dew® (@MountainDew) July 17, 2015
A GIF and emojis? Look at them go for it. But it’s just too much. 
Taco Bell
#WorldEmojiDay got us feeling like . Where are you #TacoEmoji?
— Taco Bell (@tacobell) July 17, 2015
Is this emoji tearing up because he has to eat a Gordita Supreme? We’d be grossed out, too. 
Bud Light
On this #WorldEmojiDay, we have one question: Are you #UpForWhatever?
— Bud Light (@budlight) July 17, 2015
Hell yeah, beer brand! 
Whole Foods Market
What are you for lunch? Tell us in #WorldEmojiDay
— Whole Foods Market (@WholeFoods) July 17, 2015
Uh, mixing all these foods together sounds repulsive. 
Foot Locker
Happy #WorldEmojiDay! Celebrate with #Shoemoji. Available on the Foot Locker App. pic.twitter.com/HIXLalC6xY
— Foot Locker (@footlocker) July 17, 2015
Way to ruin the sanctity of the holiday by hawking your app! 
Olive Garden
RT if you don’t need words to talk to your bestie. #WorldEmojiDay pic.twitter.com/u4m62OxVFY
— Olive Garden (@olivegarden) July 17, 2015
Imagine having a friend named “Betty Spaghetti.” 
Chase
Happy #WorldEmojiDay! pic.twitter.com/gdeklQRm2h
— Chase (@Chase) July 17, 2015
Chill. Nobody loves their bank. 
Kay Jewelers
#HappilyEverAfter #WorldEmojiDay
— Kay Jewelers (@KayJewelers) July 17, 2015
This heteronormativity is disheartening. 
NORML
Happy #WorldEmojiDay from #NORML! Here are some of our favorites:
— NORML (@NORML) July 17, 2015
Fridays, man. 
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