Judging brands’ #WorldEmojiDay tweets … with emojis

Topsy measures 35,000 tweets with the hashtag #WorldEmojiDay, with most of them coming from brands. Just kidding, but scrolling through the hashtag on Twitter shows that companies’ social media teams are doing their best to be relatable. Brands are people too.

So we figured it would only be appropriate if we graded individual brand tweets with an emoji of our reaction:

Mountain Dew

Mind blown #DoTheDEW #WorldEmojiDay pic.twitter.com/UQSqP97xmX

— Mountain Dew® (@MountainDew) July 17, 2015

A GIF and emojis? Look at them go for it. But it’s just too much. 

Taco Bell

#WorldEmojiDay got us feeling like . Where are you #TacoEmoji?

— Taco Bell (@tacobell) July 17, 2015

Is this emoji tearing up because he has to eat a Gordita Supreme? We’d be grossed out, too. 

Bud Light

On this #WorldEmojiDay, we have one question: Are you #UpForWhatever?

— Bud Light (@budlight) July 17, 2015

Hell yeah, beer brand! 

Whole Foods Market

What are you for lunch? Tell us in #WorldEmojiDay

— Whole Foods Market (@WholeFoods) July 17, 2015

Uh, mixing all these foods together sounds repulsive. 

Foot Locker

Happy #WorldEmojiDay! Celebrate with #Shoemoji. Available on the Foot Locker App. pic.twitter.com/HIXLalC6xY

— Foot Locker (@footlocker) July 17, 2015

Way to ruin the sanctity of the holiday by hawking your app! 

Olive Garden

RT if you don’t need words to talk to your bestie. #WorldEmojiDay pic.twitter.com/u4m62OxVFY

— Olive Garden (@olivegarden) July 17, 2015

Imagine having a friend named “Betty Spaghetti.” 

Chase

Happy #WorldEmojiDay! pic.twitter.com/gdeklQRm2h

— Chase (@Chase) July 17, 2015

Chill. Nobody loves their bank. 

Kay Jewelers

#HappilyEverAfter #WorldEmojiDay

— Kay Jewelers (@KayJewelers) July 17, 2015

This heteronormativity is disheartening. 

NORML

Happy #WorldEmojiDay from #NORML! Here are some of our favorites:

— NORML (@NORML) July 17, 2015

Fridays, man.