It’s #WorldEmojiDay and in case you were worried that brands didn’t notice, fear not: they have.
Today’s international holiday is in celebration of the calendar emoji on Apple iOS, which displays July 17 — hey, that’s today!
Topsy measures 35,000 tweets with the hashtag #WorldEmojiDay, with most of them coming from brands. Just kidding, but scrolling through the hashtag on Twitter shows that companies’ social media teams are doing their best to be relatable. Brands are people too.
So we figured it would only be appropriate if we graded individual brand tweets with an emoji of our reaction:
— Mountain Dew® (@MountainDew) July 17, 2015
A GIF and emojis? Look at them go for it. But it’s just too much.
— Taco Bell (@tacobell) July 17, 2015
Is this emoji tearing up because he has to eat a Gordita Supreme? We’d be grossed out, too.
— Bud Light (@budlight) July 17, 2015
Hell yeah, beer brand!
Whole Foods Market
What are you for lunch? Tell us in #WorldEmojiDay
— Whole Foods Market (@WholeFoods) July 17, 2015
Uh, mixing all these foods together sounds repulsive.
— Foot Locker (@footlocker) July 17, 2015
Way to ruin the sanctity of the holiday by hawking your app!
— Olive Garden (@olivegarden) July 17, 2015
Imagine having a friend named “Betty Spaghetti.”
— Chase (@Chase) July 17, 2015
Chill. Nobody loves their bank.
— Kay Jewelers (@KayJewelers) July 17, 2015
This heteronormativity is disheartening.
— NORML (@NORML) July 17, 2015
How Yeti is marketing like a DTC brand on social media and in the outdoors
Known for being a brand of indestructible coolers, cups and increasingly lifestyle apparel, Yeti has been evolving from a wholesale company to one that markets more like a direct-to-consumer company as it experiments on platforms like TikTok, Pinterest and its own media properties.
How Zola is boosting its OOH spending in New York for ‘engagement season’
OOH ads for the startup, best known for offering wedding registries, will not only be in the Rockefeller Center subway station (where they are hoping to capture the attention of couples going to visit the Christmas tree) but also with subway digital ads, billboards near Bryant Park as well as downtown in Soho and with wild postings throughout the city.
Inside the tensions countering advertisers’ latest quest for programmatic transparency
Brands such as P&G and Unilever have cooled on auditors' proposals in a study led by the ANA.
SponsoredHow Comscore is simplifying pre- and post-campaign measurement for advertisers
Produced in partnership with Marketecture The following article provides highlights from an interview between Greg Dale, Comscore’s general manager of digital, and Mike Shields, co-founder of Marketecture. Register for free to watch more of the discussion and learn how advanced advertising measurement is providing advertisers access to the deep data they need across all platforms. […]
Acxiom’s CEO on why everything’s an ad network now, and what that means
Chad Engelgau talks about how Acxiom will harness retail media networks and the metaverse -- as well as the need for marketers to connect internal data to be more effective.
Florist brand uses video to connect with families during the holiday season
FTD LLC, also known as Florists' Transworld Delivery, is looking to stand out during the holiday season through connected TV with the goal to drive brand recognition and incremental traffic.