Zimmerman Advertising’s Jordan Zimmerman posted a video last week announcing a contest for a trip to Ft. Lauderdale to meet with Zimmerman himself and talk about his success and how to be successful, like Zimmerman. This is timed perfectly to celebrate the release of Zimmerman’s new book “Leading Fearlessly,” which, according to Zimmerman, is full of advice to follow about leading, fearlessly.
“I only wish I had the opportunity to learn from someone like me,” Zimmerman says of himself.
To enter, participants must share a video on Twitter, Vine, Facebook or Instagram that demonstrates their passion, drive and worthiness of meeting the man himself. According to the rules, here’s what Zimmerman says he will be looking for:
1. 50 percent Passion
2. 40 percent Energy
3. 10 percent Creativity
Perhaps unsurprisingly, the video was not met neutrally. It served as a healthy dose of ironic inspiration for a not a few parodies. For example, MeetWatson.com stars a dog named Watson who flatly asks viewers to help him celebrate his new leash by taking him for a walk. “You can feed me,” says Watson. “You can ask me anything you want, and I will listen, unless I see a squirrel, an iguana or something.”
Watson comes to us courtesy of AgencyTen, formerly known as AgencyNet, which directs visitors to the Broward County Humane Society, though the two don’t appear to be officially connected in any way.
Parody Twitter account Adweak had this spin:
BREAKING: Jordan Zimmerman Chooses Himself as the Winner of Contest to Meet Jordan Zimmerman.
— Adweak (@adweak) May 19, 2014
And then there’s this video celebrating “Fearless Leadershipism,” a cheeky riff on Zimmerman’s book title. Here, writer and all-around funny lady Christina Honan reprises Zimmerman, or at least a downscale, less-successful version of him:
“I have arms, and an arm chair, and I need to eat lunch,” she says. “You can ask me anything you want, or you don’t have to talk.”
Not everyone took the contest for a joke, however. Far from it. As it turns out, one of the very first contestants hit just about the exact levels of passion, energy and creativity Zimmerman was looking for. Which suggests Zimmerman might know his audience fairly well after all:
More in Marketing
In response to this challenge, the NFL’s Detroit Lions have adopted a proactive strategy, introducing an extra channel for their local NFL broadcast. The objective is to broaden advertising opportunities, leverage direct-to-consumer distribution, and establish stronger connections with local fans, with the ultimate goal of increasing preseason viewership.
It’s been over a decade since the most recent entry in the wildly popular “Grand Theft Auto” series came out in September 2013, meaning anticipation for “GTA 6” has been building for years. Rockstar titled yesterday’s trailer as “Trailer 1,” making it clear that the company is poised to launch a massive marketing campaign in the lead-up to the game’s 2025 release.
Butler, Shine, Stern & Partners’ Trina Arnett previews the last-second scramble to prepare for post-cookie measurement
A healthcare client that decided to scrap all conversion tags and cookies within weeks provides a case study for what will likely be a common experience in a year’s time.