Jon Stewart delivered his final moment of zen, capping off a week goodbyes.
This week, YouTube finally ditched its weird 301+ view count on viral videos in favor of an actually accurate number, much to the relief of creators looking to get off on their virality. Arby’s knocked out Whataburger for winning over Twitter by wedging itself into the ‘Daily Show.’ The biggest head-shaking moment came when Time revealed its derpy cover showing what little clue they have when it comes to picturing virtual reality. The biggest hip-shaking moment came when Lenny Kravitz had a bit of a wardrobe malfunction on stage. Finally, it wasn’t just you: it really did feel like everyone was out of the office this week. Here’s a look of what’s in and what’s out for the week ending of August 7.
Brands extend inclusive marketing efforts beyond Black History Month
As more inclusive marketing becomes the norm, brands like IPSY, SiriusXM and Jack Daniels ramp up for Black History Month and beyond.
Snapchat’s pitch to advertisers is starting to feel as ephemeral as its content — and its Q4 results prove it
While it may be too soon to count out Snapchat's ads business entirely, rewiring it into something more appealing to advertisers won't be easy — especially when so many marketers aren't advertising much there in the first place.
Marketers seek agency-of-record relationships with influencer agencies as influencer marketing matures
Marketers are moving away from a project-based approach to a long-term vision with influencer marketing agencies participating in strategy meetings along with other agencies rather than being an afterthought.
SponsoredHow Jounce Media and Teads are framing SPO’s role in driving business outcomes for brands
As supply chain concerns abound, marketers are increasingly focusing on the main motivators that drive efficiency in their operations, including financial considerations, supply chain transparency and, most recently, environmental concerns. Sustainability has not always been at the forefront of the digital video buying process for the ad industry, but brands like Teads are taking steps […]
Why acquisitions could be the inevitable future for embattled in-game ad companies
As game developers and big tech companies alike realize the revenue-generating power of mobile gaming, they have engaged in a flurry of merger and acquisition activity.
Marketing Briefing: With younger consumers questioning brands’ trustworthiness, marketers turn to scenario planning
More certainty that a marketing play is an authentic fit for a given brand is key as consumers are more skeptical of advertising than ever.