Jon Stewart delivered his final moment of zen, capping off a week goodbyes.
This week, YouTube finally ditched its weird 301+ view count on viral videos in favor of an actually accurate number, much to the relief of creators looking to get off on their virality. Arby’s knocked out Whataburger for winning over Twitter by wedging itself into the ‘Daily Show.’ The biggest head-shaking moment came when Time revealed its derpy cover showing what little clue they have when it comes to picturing virtual reality. The biggest hip-shaking moment came when Lenny Kravitz had a bit of a wardrobe malfunction on stage. Finally, it wasn’t just you: it really did feel like everyone was out of the office this week. Here’s a look of what’s in and what’s out for the week ending of August 7.
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‘Its inevitable’: Domino’s hungers for attention and context
Attention-based buying is turning into a legendary tale of patient and nonchalance. So when there’s a glimpse of progress, marketers tend to take notice. Domino’s being one of them.
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Why Cars.com is driving away from performance marketing and toward influencers
To boost brand awareness, Cars.com is doubling down on its influencer marketing efforts.
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Why Unity Technologies is leaning into AI as economic headwinds pick up
As one of the largest gaming companies listed on New York Stock Exchange, Unity Technologies leaned into AI during its May 10 earnings call, with Unity CEO John S. Ricciatello stressing Unity’s “competitive advantages in and around AI.”
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SponsoredWhat the measurement and currency discussion really means to TV advertisers
Ali Mack, head of TV and agency, Experian Major streaming video providers have recently made headlines by adopting new currencies for ad measurement, threatening Nielsen’s long-standing TV ratings monopoly. NBCUniversal, for example, has certified iSpot and VideoAmp as currencies for advanced audiences and formed the Joint Industry Committee with Paramount, TelevisaUnivision and Warner Bros. Discovery. […]
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Dopamine rush to deeper engagement: short-form video boom fuels brands’ embrace of longer-form content
Audiences craving more are now being treated to captivating longer-form narratives. It’s the addictive nature of those quick hits that has fueled this transformation.
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How gamers’ engagement with short-form video is changing
To better understand how modern gamers are engaging with short-form video, Digiday teamed up with Gamesight to pull key points from an exclusive report on gamers’ shifting video consumption preferences.
