Secure your place at the Digiday Media Buying Summit in Nashville, March 2-4
In case you didn’t know, today is THE APOCALYPSE! But, I guess if you are reading this now you know it didn’t happen. We are all still here, so yay or whatever?
Jell-O wanted to have fun with this whole ridiculous notion that the world was coming to an end on Dec. 21, 2012 according to the Mayan calendar with its “Funpocolypse” campaign. The idea behind the campaign is that offering the Mayan gods something more exciting than the traditional vegetable offerings would help save the world from coming to an end. That something more exciting is of course Jell-O pudding, because nothing inspires benevolence and peace from angry Mayan gods more than a good old cup of semi-solid dessert food.
The campaign involved having people share the fun things they’d like to do before Dec. 21 just in case Jell-O was unable to save the world by tweeting @JELLO with hashtag #funpocalypse. Each day of the campaign until yesterday, 12 winners who shared their bucket lists were selected randomly and given $100 to put towards havig fun before the end of the world.
Jell-O also partnered with funny e-cards site Someecards to make special apocalypse-themed cards like these.
“The cards are an opportunity for brands to showcase their personality and offer consumers original content that speaks to their lifestyle and interests,” explained Someecard’s director of sales Kevin Johannesen.
The branded e-cards will run through Sat., with one final card that will be released to acknowledge that the world didn’t end.
More in Marketing
Thrive Market’s Amina Pasha believes brands that focus on trust will win in an AI-first world
Amina Pasha, CMO at Thrive Market, believes building trust can help brands differentiate themselves.
Despite flight to fame, celeb talent isn’t as sure a bet as CMOs think
Brands are leaning more heavily on celebrity talent in advertising. Marketers see guaranteed wins in working with big names, but there are hidden risks.
With AI backlash building, marketers reconsider their approach
With AI hype giving way to skepticism, advertisers are reassessing how the technology fits into their workflows and brand positioning.