Secure your place at the Digiday Publishing Summit in Vail, March 23-25
In case you didn’t know, today is THE APOCALYPSE! But, I guess if you are reading this now you know it didn’t happen. We are all still here, so yay or whatever?
Jell-O wanted to have fun with this whole ridiculous notion that the world was coming to an end on Dec. 21, 2012 according to the Mayan calendar with its “Funpocolypse” campaign. The idea behind the campaign is that offering the Mayan gods something more exciting than the traditional vegetable offerings would help save the world from coming to an end. That something more exciting is of course Jell-O pudding, because nothing inspires benevolence and peace from angry Mayan gods more than a good old cup of semi-solid dessert food.
The campaign involved having people share the fun things they’d like to do before Dec. 21 just in case Jell-O was unable to save the world by tweeting @JELLO with hashtag #funpocalypse. Each day of the campaign until yesterday, 12 winners who shared their bucket lists were selected randomly and given $100 to put towards havig fun before the end of the world.
Jell-O also partnered with funny e-cards site Someecards to make special apocalypse-themed cards like these.
“The cards are an opportunity for brands to showcase their personality and offer consumers original content that speaks to their lifestyle and interests,” explained Someecard’s director of sales Kevin Johannesen.
The branded e-cards will run through Sat., with one final card that will be released to acknowledge that the world didn’t end.
More in Marketing
‘Nobody’s asking the question’: WPP’s biggest restructure in years means nothing until CMOs say it does
WPP declared itself transformed. CMOs will decide if that’s true.
Why a Gen Alpha–focused skin-care brand is giving equity to teen creators
Brands are looking for new ways to build relationships that last, and go deeper than a hashtag-sponsored post.
Pitch deck: How ChatGPT ads are being sold to Criteo advertisers
OpenAI has the ad inventory. Criteo has relationships with advertisers. Here’s how they’re using them.