Last chance to save, pass prices rise after October 20
Looks like it’s deja vu Tuseday today. After yesterday’s Burger King Twitter account hacking, today, Jeep’s Twitter account has been hacked.
It looks like the same hacker behind the Burger King hack is behind this one. Like yesterday, the hacker has changed the logo to a competitor’s – -in this case the Jeep logo has been replaced by the Cadillac logo — and posted a tweet claiming that Jeep has been bought by Cadillac.
Like Burger King’s Twitter feed following the hacking, Jeep’s feed is now full of rap references, racial epithets and profanity that are all clearly very off-brand.
Now the test will be to see how quickly Jeep and Twitter act to shut down the account and get the situation under control.
More in Marketing
In graphic detail: How AI is going to shape influencer marketing next year
With AI transforming the industry, Digiday has charted how the tech is expected to impact influencer marketing over the next year.
Brands are betting on creators to make their next hit series
Brands are betting (again) on original content, but this time with creators at the helm in hopes to make it stick.
Giant Eagle continues its strategic shift away from convenience stores and toward pharmacies
Giant Eagle rolled out a new business strategy called “Because it Matters” that will define its future growth, with an emphasis on value, improved quality and service, and remodeled stores.