
When you think of denim brands, images of topless male and female models in tight jeans, bed-head hair and sexy poses is mostly what comes to mind, like the iconic Kate Moss and Mark Wahlberg Calvin Klein jeans ad. But clothing company Duluth Trading Co., rather than get sexy, would rather make ball jokes. Their new cut of jeans for men is called “ballroom jeans,” and the selling point is that there is a special extra section of denim in the crotch-area (what they call the “Hidden crouch gusset”) for, well, ball-room. The tag-line for these special pants? “Jeans that solve cheap hotel syndrome (no ballroom)” and “Room to crouch without singing soprano.” Amazing. Watch their ad below.
More in Marketing

Why Ducati is confident in Web3, despite the cold of crypto winter
Ducati has legitimate reasons to investigate Web3 tech as a marketing tool. Building a community of Ducati enthusiasts, or “Ducatisti,” has been a core element of the brand’s marketing for decades.

Research Briefing: Brands seem unsure about TikTok’s marketing potential, but TikTok Shop pitch may cause them to spend
In this edition of the weekly Digiday+ Research Briefing, we share focal points from Digiday’s recently released reports on agency and brand confidence in TikTok, and on how publishers are making Instagram work for them.

Inside Fandom’s mission to boost brand awareness among Gen Z gamers — with a little help from Instagram
While this is the first gaming related livestream Fandom has done with Instagram, it’s part of a bigger push to celebrate and embrace the vast gaming community among the Gen Z demographic thriving on Instagram’s platform.