Jeans Brand With Sense of Humor

When you think of denim brands, images of topless male and female models in tight jeans, bed-head hair and sexy poses is mostly what comes to mind, like the iconic Kate Moss and Mark Wahlberg Calvin Klein jeans ad. But clothing company Duluth Trading Co., rather than get sexy, would rather make ball jokes. Their new cut of jeans for men is called “ballroom jeans,” and the selling point is that there is a special extra section of denim in the crotch-area (what they call the “Hidden crouch gusset”) for, well, ball-room. The tag-line for these special pants? “Jeans that solve cheap hotel syndrome (no ballroom)” and “Room to crouch without singing soprano.” Amazing. Watch their ad below.

https://digiday.com/?p=25927

More in Marketing

Meta’s Threads ads arrive fast, but advertisers move at their own pace

Threads ads are here, and so is the predictable wave of testing.

Privacy fatigue is setting in after Google’s cookie U-turn. But the search for alternatives hasn’t stopped

Third-party cookies are still widespread but they’re no longer foundational. The shift is already underway, it’s just no longer waiting on Chrome.

confessions guy

Confessions of a media buyer on Google’s third-party cookie U-turn and how it helped a ‘largely lazy’ industry innovate

For media buyers, it’s been a wild time filled with false starts, urgency and many delays to an ever-extending deadline.