Jeans Brand With Sense of Humor

By Digiday • November 13, 2012 •

When you think of denim brands, images of topless male and female models in tight jeans, bed-head hair and sexy poses is mostly what comes to mind, like the iconic Kate Moss and Mark Wahlberg Calvin Klein jeans ad. But clothing company Duluth Trading Co., rather than get sexy, would rather make ball jokes. Their new cut of jeans for men is called “ballroom jeans,” and the selling point is that there is a special extra section of denim in the crotch-area (what they call the “Hidden crouch gusset”) for, well, ball-room. The tag-line for these special pants? “Jeans that solve cheap hotel syndrome (no ballroom)” and “Room to crouch without singing soprano.” Amazing. Watch their ad below.