Prices rise for the Digiday Programmatic Marketing Summit after Mar. 24
When you think of denim brands, images of topless male and female models in tight jeans, bed-head hair and sexy poses is mostly what comes to mind, like the iconic Kate Moss and Mark Wahlberg Calvin Klein jeans ad. But clothing company Duluth Trading Co., rather than get sexy, would rather make ball jokes. Their new cut of jeans for men is called “ballroom jeans,” and the selling point is that there is a special extra section of denim in the crotch-area (what they call the “Hidden crouch gusset”) for, well, ball-room. The tag-line for these special pants? “Jeans that solve cheap hotel syndrome (no ballroom)” and “Room to crouch without singing soprano.” Amazing. Watch their ad below.
More in Marketing
Future of Marketing Briefing: Agency operating systems face a differentiation problem
Analysts say half of agency AI platforms won’t survive the decade. Here’s how they plan to beat the odds.
Macy’s, Inc. is looking to leverage AI ahead of a cautious outlook for 2026
The company will continue its plans to close 65 Macy’s nameplate stores, as part of a previously announced 150 store closures.
The real winners of March Madness? Brands that move fast on NIL deals
Companies across sectors, from footwear to personal care, are racing to sign college basketball players.