It’s the holidays, and if you’re an agency, that means a chance to prove both your creative chops and your festive spirit in one fell swoop. We’ve seen some pretty creative holiday-themed creations over the years — AKQA’s Jingle Bells played with microwaves springs to mind — but this video from South Africa’s Draftfcb Johannesburg is somewhat bizarre. As one YouTube commenter suggested, this might be “What happens when you tell the suits ‘they have good ideas too.'” If this is really what it’s like in “advertising land,” we could be in trouble.
More in Marketing
Kroger’s AI shopping assistant has ads at launch
Kroger has made advertising part of its AI shopping assistant, following the implementation of advertising features on competitors’ chatbots.
OpenAI brings product carousels to ChatGPT ads
It builds on OpenAI’s product feed campaigns, bringing a Google Shopping-style carousel format to ChatGPT ahead of the Q4 holiday period.
Digiday+ Research: The 2026 guide to holiday marketing strategies, including A-Frame Brands, Mastercard and Ritual
Shoppers continue to grapple with higher prices and affordability, while brands face rising operating costs and increased pressure to prove their marketing dollars are delivering measurable returns.