Is This the Worst Agency Holiday Video Ever?

It’s the holidays, and if you’re an agency, that means a chance to prove both your creative chops and your festive spirit in one fell swoop. We’ve seen some pretty creative holiday-themed creations over the years — AKQA’s Jingle Bells played with microwaves springs to mind — but this video from South Africa’s Draftfcb Johannesburg is somewhat bizarre. As one YouTube commenter suggested, this might be “What happens when you tell the suits ‘they have good ideas too.'” If this is really what it’s like in “advertising land,” we could be in trouble.

More in Marketing

‘Intentionally being cautious’: Why the ad industry isn’t ready to let AI agents spend ad dollars

For now, LLMs are being used as accelerants, not decision makers. They compress workflows. They do not spend the ad dollars

Walmart says ‘open partnerships’ are central to its AI strategy, while Amazon goes it alone

Walmart and Google have announced a partnership that brings the retailer’s shopping experience inside Google’s AI assistant, Gemini.

The case for and against influencer-led Super Bowl ads

Inside the Super Bowl ad debate: Celebrities offer mass appeal, but creators provide better engagement.