Is This the Worst Agency Holiday Video Ever?

It’s the holidays, and if you’re an agency, that means a chance to prove both your creative chops and your festive spirit in one fell swoop. We’ve seen some pretty creative holiday-themed creations over the years — AKQA’s Jingle Bells played with microwaves springs to mind — but this video from South Africa’s Draftfcb Johannesburg is somewhat bizarre. As one YouTube commenter suggested, this might be “What happens when you tell the suits ‘they have good ideas too.'” If this is really what it’s like in “advertising land,” we could be in trouble.