Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
It’s the holidays, and if you’re an agency, that means a chance to prove both your creative chops and your festive spirit in one fell swoop. We’ve seen some pretty creative holiday-themed creations over the years — AKQA’s Jingle Bells played with microwaves springs to mind — but this video from South Africa’s Draftfcb Johannesburg is somewhat bizarre. As one YouTube commenter suggested, this might be “What happens when you tell the suits ‘they have good ideas too.'” If this is really what it’s like in “advertising land,” we could be in trouble.
More in Marketing
Post World Cup, fashion brands are tapping soccer stars like Bellingham and Yamal for partnerships
Three months after the World Cup ended in a Spanish victory, the partnerships with marquee players keep coming.
How Lush quit social media ads and still drove growth
Quitting Meta, TikTok and X seemed like a gamble, but Lush was returning to its marketing roots. The results reshaped their entire approach.
In Graphic Detail: What Apple’s identity block means for the ad money
How Apple’s identity block hits publishers’ wallets, and why Apple can afford it.