Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
It’s the holidays, and if you’re an agency, that means a chance to prove both your creative chops and your festive spirit in one fell swoop. We’ve seen some pretty creative holiday-themed creations over the years — AKQA’s Jingle Bells played with microwaves springs to mind — but this video from South Africa’s Draftfcb Johannesburg is somewhat bizarre. As one YouTube commenter suggested, this might be “What happens when you tell the suits ‘they have good ideas too.'” If this is really what it’s like in “advertising land,” we could be in trouble.
More in Marketing
Why the 2026 midterms could mark a turning point for influencers in political campaigns
See how campaigns are recruiting creators for 2026 midterms as disclosure rules lag and voter trust becomes the real battleground.
Retailers are still figuring out how to tie AI goals to executive compensation
AI is starting to show up more in conversations around executive incentive plans. But those conversations are still largely relegated to the tech industry. Here’s why it’s still an anomaly in retail.
Post World Cup, fashion brands are tapping soccer stars like Bellingham and Yamal for partnerships
Three months after the World Cup ended in a Spanish victory, the partnerships with marquee players keep coming.