Intel’s CEO likes frozen PB&J sandwiches, and other things we learned on reddit

Reddit can be a treacherous place for the uninitiated — worse for the disingenuous. Just ask Morgan Freeman or Woody Harrelson. So you have to hand it to Intel CEO just for agreeing to do an “AMA” or  ask me anything, in which high profile or interesting people agree to field questions from legions of BS-averse redditors.

For about an hour today, Brian Krzanich took to the site for a conversation with redditors. There were a few moments of skepticism on behalf of the redditors followed by some genuine frankness by Krzanich. Here are a few highlights.

At first, redditors suspected Krzanich’s answers were being ghostwritten by Intel’s PR team:

Intel_1

intel_4 copy

But then, Krzanich loosened up a little with some self-deprecatory humor about his love of ellipses:

intel_6

Intel_5

And gave some revealing insight into his sandwich preferences:

intel_8

Krzanich was surprisingly forthright about Intel’s missing the boat on mobile and tablet:

Intel_2copy

And about the dearth of “coolness” in Intel’s marketing:

Intel_7

Krzanich went on to share his thoughts about 3D printing, wearable tech and product experience. Excerpts, with ellipses in tact:

3D printing
“3D printing will change much of the business and innovation world over the next few years… I don’t even think we’ve scratched the surface on how 3D printing will change the way things get made. New materials and capabilities will continue to be developed and be able to be 3D printed.”

Wearable tech
“Currently I am using a couple…one that is an internal Intel one I can’t tell you about yet… the other is a wrist watch that tracks your biometrics like heart rate, pace steps… It’s interesting… I change regularly so I can understand the experience and what would make me want the device to be a part of my life…”

“There are a few companies working on sensors that can be worn to measure several blood parameters including Glucose, PH, Oxygen levels…I think all of these will be available over the next few years.”

Product experiences
“It’s very clear you can make some great products… with amazing technology.. but it’s about experience… and without a great user experience from the un-boxing onwards…you don’t have a product…this is where I think Intel has had to make the most change over the last few years.”

https://digiday.com/?p=65465

More in Marketing

How some creators are using AI to make higher quality content – faster – for platforms

Some content creators are using generative AI tools to spark new levels of creativity and innovation and are sharing their experiences online in how they’re using these tools to streamline their workflows and boost productivity.

Research Briefing: Brands use Facebook less, dive into YouTube Shorts more

In this edition of the weekly Digiday+ Research Briefing, we share focal points from Digiday’s recently released reports on marketers’ evolving social media tactics, including how they’re using Facebook less and diving into YouTube Shorts more.

As crypto winter ramps up, why some marketers aren’t feeling the cold

In 2023, some brands’ executive boardrooms are still insulated from the chill of crypto winter, for better or worse. But the rising pressure of crypto skepticism has made it more urgent than ever for companies to figure out how to use blockchain technology to support their core offerings and customer base rather than simply dropping branded NFTs and hoping for the best.