Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
Inside Wells Fargo’s mission to create a password-less future
In a few years, when you need to get some cash out of the ATM, an eye scan may have replaced the need to enter your passcode.
At least, that’s what Wells Fargo is hoping. The bank is in the process of testing out various technologies in the arena of biometrics — whether it’s voice, fingerprints or eye scans — that it hopes will eventually phase out passwords altogether. But banks in the United States still lag behind counterparts outside North America, where accessing a bank account through a thumbprint, voice print or eyeprint has become second nature.
Read the full story on tearsheet.co
More in Marketing
Ogilvy and CAA launch partnership to clone celebrity talent for AI ads
Big names like actor Terry Crews and athletes could soon appear in AI-generated ads across the web. But they will be marked as such.
How performance metrics are rewriting creator rate cards
Advertisers now demand creator metrics like cost per lead and conversions, not follower counts.
ChatGPT is about to show brands their mention count
The AI platform is testing an analytics dashboard that counts how often a business shows up in ChatGPT’s answers.