Inside Wells Fargo’s mission to create a password-less future

In a few years, when you need to get some cash out of the ATM, an eye scan may have replaced the need to enter your passcode.

At least, that’s what Wells Fargo is hoping. The bank is in the process of testing out various technologies in the arena of biometrics — whether it’s voice, fingerprints or eye scans — that it hopes will eventually phase out passwords altogether. But banks in the United States still lag behind counterparts outside North America, where accessing a bank account through a thumbprint, voice print or eyeprint has become second nature.

Read the full story on tearsheet.co

 

More in Marketing

Coca-Cola’s AI-powered José Mourinho campaign could signal a shift in celebrity partnerships

Instead of featuring José Mourinho, the incoming manager of the Real Madrid soccer team, the series will be hosted by Mourinho’s AI clone.

Nest New York brings its fragrance-layering strategy to the U.K.

The fragrance brand is expanding its U.K. presence through e-tailer Cult Beauty, department stores Harrods and Selfridges, and specialty retailer John Bell & Croyden.