Inside Wells Fargo’s mission to create a password-less future

In a few years, when you need to get some cash out of the ATM, an eye scan may have replaced the need to enter your passcode.

At least, that’s what Wells Fargo is hoping. The bank is in the process of testing out various technologies in the arena of biometrics — whether it’s voice, fingerprints or eye scans — that it hopes will eventually phase out passwords altogether. But banks in the United States still lag behind counterparts outside North America, where accessing a bank account through a thumbprint, voice print or eyeprint has become second nature.

Read the full story on tearsheet.co

 

More in Marketing

In Graphic Detail: Why YouTube is a genuine threat to Netflix

Digiday has charted exactly how YouTube is a real threat to Netflix, due to its dominance of watch time, user base and its ability to totally reshape viewing behaviors.

At Ebiquity, a new role signals marketing’s shift from metrics to meaning

Marketing has no shortage of data. Ebiquity is betting on judgement.

Lowe’s wants to do more with AI shopping in 2026

Mylow, a shopping assistant powered by ChatGPT that launched in March, is already driving double the conversion rate for online shoppers.