Brands talk a lot about artificial intelligence and its potential to change the way they interact with customers, but few really understand what exactly that potential is or what it takes to make it real.
However, when Bank of America got a sense of the vision for its AI-enabled “digital assistant,” called erica, it didn’t take the bank long to gather the resources necessary to make her real.
“We realized that to do what we wanted, there would have to be a huge investment of time, energy and resources to make it happen,” said Henry Agusti, digital banking executive. the bank’s digital banking executive. “We committed to doing that very early on — about 9 or 10 months ago.”
-
‘A historic push for the brand’: How Vivid Seats is using video to diversify its media mix
As more people head back to stadiums and music venues for in-person events, Vivid Seats is hoping to capture their attention with linear and digital video.
-
Why some companies are bringing virtual items into physical space via AR and hologram technology
Though the most well-known conceptualization of the metaverse hinges on the use of VR headsets, AR technology is currently much more accessible than VR.
-
Generation gap widening over attitudes toward hybrid working models
Attitudes toward hybrid working models vary depending on generations.
-
SponsoredWhat marketers are getting wrong about TV advertising (and how to get it right)
The explosion of new streaming platforms has led to a curious phenomenon in marketing, resulting in about a million think pieces trumpeting new opportunities in TV advertising. And yes, there is a huge opportunity waiting for brands when it comes to both linear and OTT advertising. But most of this well-intentioned (if overly excited) guidance […]
-
‘That’s a lot of money that would need to be pulled’: Confessions of a marketer on cookie consent snafu
A new report has sent marketers scrambling for answers on whether they're using cookies without consent.
-
Mushroom boardroom: Why some execs are using psychedelics to get through the workday
As the pandemic persists, many who are looking for a jolt of motivation, inspiration or medication are turning to microdosing.
