In the three years that Karna Crawford has been working at Chase, it’s been going through some major changes.
Crawford, the bank’s head of marketing strategy and digital, said that transformation is being moved by largely by the work of financial technology startups and the contributions they’re making to financial services through digital investment products, digital consumer banking products as well as solving small banking challenges with new technology.
“It has forced us as a leading large-scale bank to think differently about how we’re connecting with consumers, how we’re thinking about the consumer experience and how to increase the mindset of how we think about innovation and a holistic integrated customer experience,” she said at an event Tuesday hosted by the The Advertising Club of New York
Here are five ways the bank’s marketing team is adapting to changing customer behavior in a digital landscape.
More in Marketing
With the rise of the chief AI officer, it’s time to examine ‘czar’ culture
Even if it’s a familiar pattern — hot new thing, new C-Suite exec to tackle said thing, a few years go by and that C-Suite position no longer exists as everyone is now doing said thing (or it was a fad that has since faded away) — does it make sense for businesses to continue to appoint new czars with every new trend?
Why Cava’s bid for brand awareness means prioritizing streaming ads
Fast-casual restaurant chain Cava has been in growth mode over the past year and is leaning into streaming ads in an effort to boost brand awareness.
A history of middle manager stress: The Return podcast, season 3, episode 1
In episode one, McKinsey partner Emily Field tells us more about why middle management is critically important to the workforce.