Inside the agency: The ‘colorful, curious playground’ of Chandelier Creative
Chandelier Creative’s penthouse office in New York City’s Soho neighborhood has been the workshop of late fashion designer Giorgio Sant’Angelo, a speakeasy and an art and dance studio. Today, drawing from this mixed heritage, it’s what founder and creative director Richard Christiansen calls “a colorful, curious playground.”
The agency’s interiors are an eclectic mix of art, design, architecture and illustration. There’s a bright orange wrought-iron couch from the Brazilian designers the Campana Brothers. At the entrance, the front desk is a nod to Ettore Sottsas’ “Memphis Group,” a brightly colored design group that was born in Milan, not Tennessee, in the 1980s. There is some original pottery from Sottsas as well.
“The idea was that everyone creates work inspired by their influences,” said Christiansen. “It is elevated and sophisticated, yet enjoyable, which represents the nonlinear approach we have to the work that we do.”
The space is an open office layout, and big windows on one side lend a bright and airy feel. The desks that line it were designed by French designer Camille Walala. The staff of 30 changes seat assignments every month to foster collaboration and creativity.
A range of interesting sculptures and artwork have been sporadically placed around the office and serve as a constant reminder for employees to think creatively.
There’s an inspiration wall where people can share ideas and an antique wooden armoire-turned-giant-fish aquarium adorning the room. Music often plays in the background, anything from Frank Sinatra to an EDM playlist, depending on the staffer in charge that day.
Those looking for a quieter space can make use of the agency’s library, which holds books on a wide range of topics — from architecture to gardening.
Black double doors lead into the space, which is also used for client meetings. Designed by the company MachineHistories in Los Angeles, the doors have carved into them some of Christiansen’s favorite things, including teapots, robots, Greek gods, the Garden of Eden and even Gonzo, the Muppet.
The phrase “Make and Make-Believe” embodies the agency’s philosophy, which proposes that work spaces are also play spaces and that colleagues are also collaborators who explore, immerse, create and inspire together. Which is why the agency’s digs are frequent venues of artist workshops and pop-up stores. It also hosts several events for its employees to enjoy every two weeks, from floral-arrangement workshops to pottery classes.
“It’s a way to keep people inspired outside of the office as well as for team-building,” said Lauren Prince, the agency’s president and CEO. “The idea is to bring in creativity in all its forms.”
This desire to constantly spark creativity goes beyond the physical office space. Christiansen has set up what he calls his own “Camp David-inspired summer camp” called the Mermaid Ranch in East Hampton, which staff and clients — which include Virgin, Old Navy and Harry’s — are encouraged to use. The agency even took all 42 of its employees on a “design inspiration” trip to Tokyo last year.
Chandelier’s “maker culture” has also seeped into its hiring practices. Applicants are encouraged to make something as a part of their application. One submitted a handmade dreamcatcher; another, a custom-designed Barbie doll that the applicant modeled after herself. Christiansen has a non-agency background (he worked at several publications including Benetton’s Colors Magazine, Assouline, Radar magazine and Suede magazine) and hires people from different professional backgrounds — including an “alchemist” from Texas, who makes shampoos and candles and the like.
“I am trying to create a culture that celebrates the humanities — so even if you’re a graphic designer, you know architecture and even if you’re an accounts person, you know about performance art,” said Christiansen. “As corny as that sounds, I want people to be better and smarter people when they leave from here.”
Broken windows, ‘cuddling breaks’ and interrupted video calls: Parents share realities of juggling work while homeschooling kids
After almost a year of rolling lockdowns, school closures and lack of access to childcare, parents are tired but laughing at the chaos.
‘More ad dollars move to Snapchat’: Why direct-to-consumer brands eye the platform as they diversify from Facebook
DTC advertisers are looking to make sure they aren’t reliant on a single platform and are exploring to spend more on Snapchat.
‘They don’t really want me to have a voice’: Black women in PR say they feel isolated, held to different standards from their colleagues
Black women who Digiday spoke to believe PR agencies need to reexamine internal culture and hiring practices to become more inclusive.
SponsoredShoppable content is reshaping brand and publisher relationships
In recent years, brands and publishers have adopted affiliate marketing as an increasingly established method to audiences. However, what may seem to be a mutually beneficial arrangement between brands and affiliates on closer scrutiny reveals itself as a solution that comes with challenges. Meanwhile, the emergence of content commerce is opening different approaches to matching […]
How a DTC wine brand is finding first-party data in SMS
One DTC wine brand is looking to invest more heavily in SMS and text messaging communication to reach users and grow its first-party data.
‘Endless digital shelf’: Why some DTC brands are doubling efforts on Amazon
DTC brands are shifting ad and marketing dollars that were set aside for in-field marketing efforts to e-commerce.