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As influencer marketing grows, so do micro-influencer rates: ‘there have been 10-20% fee jumps year-over-year’
July 25, 2024
As influencer marketing continues to grow up and take in more marketing dollars, smaller influencers are asking for a bigger piece of the pie.
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Medical apparel brand Figs finds a new Olympics ad opportunity in heart-rate monitors for athletes’ parents
July 25, 2024
The medical apparel brand will be first sponsor of live a heart-rate feature at Paris Games.
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Why gaming venture capital funding is down in Q2 2024
July 24, 2024
After a resurgent first quarter of 2024 that saw VC firms pump $601 million into gaming, venture capital funding of gaming start-ups has come back to the ground in the second quarter, decreasing to $492 million