We asked attendees at last week’s Digiday Agency Summit to pick a side on a few hot topics in the industry. Here’s what they thought about programmatic media buying, real-time marketing and more.
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Congress’ ultimatum for ByteDance to sell TikTok or face a U.S. ban has come and gone without resolution. Still, this moment of limbo offers a chance to take stock.
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This time around, it seems that CMOs will focus on getting back to the basics of marketing.