Fresh off announcing a slate of new data plans, Verizon thought it would be a good idea to promote it with a sponsored hashtag on Twitter.
The hashtag, #IGotVerizon, was meant to sway people to make the switch and encourage people to tweet positively about the brand, like this:
— Verizon (@verizon) July 7, 2016
Instead, it quickly went haywire. Hundreds of furious Twitter users hijacked the hashtag to complain about the company, slamming the new plans in a communal therapy session.
Here are some examples:
#igotverizon but it’s absolutely the most disproportionately high bill I pay. For limited data. Giant company should be able to do better.
— CJ Lake (@cjlake) July 7, 2016
— Victor Mendez (@Victor_J_Mendez) July 7, 2016
— Gotham_Knowledge (@GothamKnowledge) July 7, 2016
— Eric Vaughn-Terre (@artattack212) July 7, 2016
— edward (@itsedward7) July 7, 2016
Competitors saw the opportunity and jumped in like the CEOs of Sprint and T-Mobile:
GREAT strategy @Verizon:
Step1: Raise prices
Step2: Tell them you aren’t raising prices
Step3: Tell them to be thankful
— MarceloClaure (@marceloclaure) July 6, 2016
— John Legere (@JohnLegere) July 6, 2016
Verizon ranks toward the bottom when it comes to customer satisfaction, so letting people openly comment on the brand probably wasn’t its smartest idea. The company didn’t immediately reply for comment about the campaign.
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