#IGotVerizon: Verizon gets trolled over promoted Twitter hashtag

Fresh off announcing a slate of new data plans, Verizon thought it would be a good idea to promote it with a sponsored hashtag on Twitter.

The hashtag, #IGotVerizon, was meant to sway people to make the switch and encourage people to tweet positively about the brand, like this:

Instead, it quickly went haywire. Hundreds of furious Twitter users hijacked the hashtag to complain about the company, slamming the new plans in a communal therapy session. 

Here are some examples:

Competitors saw the opportunity and jumped in like the CEOs of Sprint and T-Mobile:

Verizon ranks toward the bottom when it comes to customer satisfaction, so letting people openly comment on the brand probably wasn’t its smartest idea. The company didn’t immediately reply for comment about the campaign.

https://digiday.com/?p=187380

More in Marketing

Research Briefing: Will Snapchat’s rebrand bring in more ad dollars?

In this week’s Digiday+ Research Briefing, we examine how Snapchat is pitching itself as an alternative to current social platforms, how Priceline and other e-commerce companies are approaching generative AI, and how legacy programmatic media buying practices often disadvantage Black-owned media companies, as seen in recent data from Digiday+ Research.

walmart retail

What Walmart’s Vizio acquisition could mean for retail media — and the ripple effects that may hit industry data

The move will bolster Walmart’s retail media offering, Walmart Connect, adding streaming capabilities that will help it attract more brand marketing ad dollars.

With ‘Charlie,’ Pfizer is building a new generative AI platform for pharma marketing

Pfizer has developed its own generative AI platform called “Charlie,” named after Pfizer co-founder Charles Pfizer.