The digital marketing landscape is shifting, and it is happening at an incredible speed. Social media is affecting not only the way we connect with friends and the brands we like, but it is also now affecting the way we shop and search for things online. Here’s my list of must-reads.
- Social media has opened the door for marketers to be able to engage in a two-way conversation with brands. Brands are now realizing that they need to be using social media to build long-lasting relationships with consumers. That’s why Diageo has made Facebook a central part of all of its marketing going forward. (Ad Age)
- Everyone is very focused on Google. But the search world is bigger than just Google. (Search Engine Land)
- Bing is letting shoppers tag their Facebook friends when they conduct shopping-related searches using the search engine. This is another indication of where the market is going. Consumers’ natural instinct is to tap into the collective wisdom of their friends, to help make a purchase decision. Bing has taken a step in the right direction, helping facilitate this behavior. Something like this could even give its search share a bump. (Internet Retailer)
- The opportunities are endless, but online video hasn’t been living up to its promise. With TV buyers now including digital video as an extension of their video ad buys, the market should see a bump in spend. (MediaPost)
- The Daily might end up pulling it out, but things are looking bleak. It could go down as a cautionary tale of a media upstart that put all its eggs in one basket. (PaidContent)
-
How gaming organization OTK strikes a balance between creator-ownership and more traditional executive experience
Since its formation in October 2020, creator ownership has been a core part of One True King’s DNA. The group is constantly adding new talent to its list of creator–owners, fueling a rapid rise and accolades such as “Best Content Organization” at last year’s Streamer Awards.
-
When it comes to TikTok, some marketers proceed with caution
For some marketers, the bloom is coming off TikTok.
-
Digiday+ Research deep dive: YouTube holds strong as a reliable marketing channel for agencies and brands
YouTube might not be considered the most exciting marketing channel out there, but brands and agencies see the platform as a reliable marketing channel that delivers consistent success.
-
SponsoredIn 2023, the retail media story is bigger than just CPG brands
Sponsored by Best Buy Ads Retail media networks have surged in recent years as retailers leverage first-party data to establish robust media and advertising businesses for brands. While RMNs are most broadly adopted among brands in the consumer packaged goods industry, non-retail and specialty brands are increasingly turning to RMNs for effective performance marketing in […]
-
Pringles goes all in on social to put college athletes front-and-center for ‘March Mustache’ campaign
Pringles is turning to social media — particularly Instagram — to leverage some of the college athletes playing in the March Madness basketball tournament, with the goal of reaching college basketball fans on second screens.
-
Short-form video needs better monetization, creator funds aren’t the way to do it
Creator funds have almost been like a stepping stone before a more permanent solution is either considered or put into place.
