Secure your place at the Digiday Publishing Summit in Vail, March 23-25
HSBC wants to give its U.S. credit card customers a better shopping experience.
The London-based bank is working on creating a rewards program that reads customer data to predict how they might redeem their credit card points so it can market the offerings of a certain category — travel, merchandise, gift cards or cash — more actively.
It’s a little bit like online retailers that push certain products to consumers based on their preferences and previous activity.
The bank has partnered with Maritz Motivation Solutions, a provider of loyalty programs to U.S. and global companies whose technology suggests a redemption category to promote to each credit cardholder and calculates the percentage of customers likely to redeem in different categories.
More in Marketing
Sephora announces partnership with F1 Academy
As the official beauty retail partner of the series, the beauty giant will appear on a dedicated Sephora-branded car.
Customer reviews become a key battleground as AI revolutionizes product discovery
AI Platforms like ChatGPT and Perplexity are reshaping how customers discover products online.
As AI creative moves upstream, one production firm is pitching brands a model built on that trend
As production budgets tighten, Ritual Labs is betting brands will use AI to prototype and test campaigns earlier in the creative process.