HSBC wants to give its U.S. credit card customers a better shopping experience.
The London-based bank is working on creating a rewards program that reads customer data to predict how they might redeem their credit card points so it can market the offerings of a certain category — travel, merchandise, gift cards or cash — more actively.
It’s a little bit like online retailers that push certain products to consumers based on their preferences and previous activity.
The bank has partnered with Maritz Motivation Solutions, a provider of loyalty programs to U.S. and global companies whose technology suggests a redemption category to promote to each credit cardholder and calculates the percentage of customers likely to redeem in different categories.
More in Marketing
The definitive Digiday guide to what’s in and out for advertising in 2026
Here’s the definitive guide to what’s in and out in 2026.
‘Less pitching, more listening’: What Amazon is really doing at CES
Amazon’s ad execs come to CES for their annual reality check.
After watching X’s ownership issues play out, marketers brace for TikTok whiplash in 2026
TikTok’s ownership drama has echoes of X (formerly Twitter), but ad performance has kept marketers for fleeing—for now.