Join us Sept. 14-16 in Miami to connect with top publishing leaders
HSBC wants to give its U.S. credit card customers a better shopping experience.
The London-based bank is working on creating a rewards program that reads customer data to predict how they might redeem their credit card points so it can market the offerings of a certain category — travel, merchandise, gift cards or cash — more actively.
It’s a little bit like online retailers that push certain products to consumers based on their preferences and previous activity.
The bank has partnered with Maritz Motivation Solutions, a provider of loyalty programs to U.S. and global companies whose technology suggests a redemption category to promote to each credit cardholder and calculates the percentage of customers likely to redeem in different categories.
More in Marketing
OpenAI’s ads business hits Europe at the six month mark
OpenAI will begin serving ads to people using ChatGPT across 31 European markets beginning August 24.
Divine, Vine’s spiritual successor, won’t rule out ads
The app has a strict ‘no AI content’ rule, and company isn’t ruling out advertising.
OpenAI builds offerings on consent as it expands ChatGPT ads to Europe
The company’s new EU privacy policy goes live “later this month”.