This story was originally published on our sister site, WorkLife.
Traditionally, HR and marketing operated in silos, with HR focused on responsibilities like recruitment, compliance and employee well-being while marketing was concerned with functions such as brand promotion and customer engagement.
But a highly competitive job market and the rise of employer branding have necessitated a closer collaboration between the two. This, as companies have come to see their employees as the ultimate brand ambassadors — something that requires consistent, strategic messaging internally and externally.
“Marketing is the connector, really, for the entire organization,” says Richard Maclachlan, who was recently appointed CMO at Workhuman, which provides cloud-based software solutions to help organizations build and improve their culture.
Maclachlan believes there is a generally broader understanding of the CMO role as integral to the overall business strategies of companies, not just marketing.
Read the full story.
More in Marketing
How The North Face, Vans and Timberland are trying to transform their businesses in 2026
At the National Retail Federation Big Show this week, leaders from The North Face, Vans and Timberland shared how each of their brands is looking to grow this year.
‘We don’t care if you don’t use our UX anymore’: Yahoo recasts its DSP as a data backbone for the agentic world
Because the real wager, according to the ad tech vendor, sits below the interface, in the identity graph and data the DSP plugs into.
How apparel brands aim to win the spotlight at the Winter Olympics
As the clock ticks down to Milan-Cortina 2026, companies are putting out products for athletes and consumers alike.