Connect with execs from The New York Times, TIME, Dotdash Meredith and many more
How work-anywhere trend helped Vista attracted senior talent from heavy hitter brands
This story was first reported on, and published by, Digiday sibling WorkLife.
Remote working has enabled employers to hire people not only who live anywhere but who come from a wealth of diverse backgrounds, bringing to the table a range of personal and professional experiences that can serve to make a company stronger.
In the case of Vista, hiring a team with a rich and varied CV has also paved the way for a dramatic brand recasting.
“We know that this transformation requires the best teams we can find,” said CMO Ricky Engelberg, who joined the company in 2019 and has been instrumental in reshaping the company, once known for printing business cards, into a multifaceted design and marketing partner for small businesses.
To continue reading, head over to WorkLife here.
More in Marketing
In Graphic Detail: Inside the state of the creator economy industrial complex
The creator economy might have started out as an alternative to traditional media, but is becoming more and more like it as it professionalizes.
Shopify has quietly set boundaries for ‘buy-for-me’ AI bots on merchant sites
The change comes at a time when major retailers like Amazon and Walmart are leaning into agentic AI.
WTF is ‘Google Zero’?
The era of “Google Zero” — industry shorthand for a world where Google keeps users inside its own walls — is here.