10 spots left to join us for the Digiday Publishing Summit

Join us Sept. 14-16 in Miami to connect with top publishing leaders

SECURE YOUR SEAT

How work-anywhere trend helped Vista attracted senior talent from heavy hitter brands

mentorship

This story was first reported on, and published by, Digiday sibling WorkLife.

Remote working has enabled employers to hire people not only who live anywhere but who come from a wealth of diverse backgrounds, bringing to the table a range of personal and professional experiences that can serve to make a company stronger.

In the case of Vista, hiring a team with a rich and varied CV has also paved the way for a dramatic brand recasting.

“We know that this transformation requires the best teams we can find,” said CMO Ricky Engelberg, who joined the company in 2019 and has been instrumental in reshaping the company, once known for printing business cards, into a multifaceted design and marketing partner for small businesses.

To continue reading, head over to WorkLife here.

More in Marketing

Illustration of a performer balancing money weights on a tightrope, symbolizing how brand safety tools help marketers maintain performance and control.

Future of Marketing Briefing: The public ad tech era is over

Gone are the days when investors got themselves in a tizzy over ad networks, demand-side platforms and supply-side platforms on their own merits.

By the numbers: Wall Street’s tough assessment of ad tech

Big Tech continues to dominate digital growth, triggering a Wall Street exodus, but are returns imminent?

CMOs are struggling to link AI visibility with sales

Brands are spending on tools that rate their visibility within LLM responses and AI search, but proving the commercial impact of GEO remedies isn’t easy.