How work-anywhere trend helped Vista attracted senior talent from heavy hitter brands

mentorship

This story was first reported on, and published by, Digiday sibling WorkLife.

Remote working has enabled employers to hire people not only who live anywhere but who come from a wealth of diverse backgrounds, bringing to the table a range of personal and professional experiences that can serve to make a company stronger.

In the case of Vista, hiring a team with a rich and varied CV has also paved the way for a dramatic brand recasting.

“We know that this transformation requires the best teams we can find,” said CMO Ricky Engelberg, who joined the company in 2019 and has been instrumental in reshaping the company, once known for printing business cards, into a multifaceted design and marketing partner for small businesses.

To continue reading, head over to WorkLife here.

https://digiday.com/?p=448749

More in Marketing

Amazon positions NBA rights and live sports portfolio as a lure for its broader ads business

Danielle Carney, head of live sports and video sales at Amazon, shares how the platform is wooing brands on its CTV pitch.

In Graphic Detail: How YouTube redrew the TV map

As YouTube has risen over the past 20 years to the streaming giant it is today, the platform has changed the way people watch TV.

Marketing Briefing: Here’s what marketers put on the back burner for the foreseeable future

Marketers are still in wait-and-see mode, pressing pause on any advertising spending that doesn’t shore up their business for the time being.