It’s that time of year: the post-holiday slump. You’ve come down from the high of having time off, lots of food and alcohol and celebrating. You’re almost a month into the new year and are probably realizing that you haven’t kept any of your resolutions. The weather is blah. Hilton Hotels has partnered with The Onion to capitalize on this mid-January gloom with its latest campaign, “Vacationitis.”
As you could probably guess, vacationitis is an easily curable disease that results from the need to go on vacation. The campaign involves a new health-themed site, The Urgent Vacation Care Center, where you can take a vacation diagnostic test to see what kind of vacation prescription you need.
You can also learn about the 14 symptoms of vacationitis, which are each illustrated, and share them with your friends and colleagues. Some symptoms include commuteritis, yellow post-it fever and cubiclophobia. It’s all pretty standard, wholesome office-life humor, but it’s cute and more fun than what you’d expect from a big old hotel brand. (via PSFK)
Image via Hilton Hotels
More in Marketing
‘Predictability has become a luxury’: As the Iran war drags on, ad markets are starting to sweat
Whatever hope remained that this would be a short war is fading. And with it, the assumption that the economic damage would be too.
Walmart-Vizio’s CTV measurement faces incrementality hurdle
Walmart’s Vizio deal promises closed-loop CTV measurement, but brands are waiting for data clean rooms and proof of incrementality.
How E.l.f. Beauty is using AI to alleviate the workload of its workforce
E.l.f. Beauty’s chief digital officer, Ekta Chopra, shared the four pillars that guide the beauty brand’s approach to AI implementation.