Register by Jan 13 to save on passes and connect with marketers from Uber, Bose and more
It’s that time of year: the post-holiday slump. You’ve come down from the high of having time off, lots of food and alcohol and celebrating. You’re almost a month into the new year and are probably realizing that you haven’t kept any of your resolutions. The weather is blah. Hilton Hotels has partnered with The Onion to capitalize on this mid-January gloom with its latest campaign, “Vacationitis.”
As you could probably guess, vacationitis is an easily curable disease that results from the need to go on vacation. The campaign involves a new health-themed site, The Urgent Vacation Care Center, where you can take a vacation diagnostic test to see what kind of vacation prescription you need.
You can also learn about the 14 symptoms of vacationitis, which are each illustrated, and share them with your friends and colleagues. Some symptoms include commuteritis, yellow post-it fever and cubiclophobia. It’s all pretty standard, wholesome office-life humor, but it’s cute and more fun than what you’d expect from a big old hotel brand. (via PSFK)
Image via Hilton Hotels
More in Marketing
‘The year where the dust settles’: Digiday editors share 2026 predictions
Between generative AI pilot projects and emerging agency hold co models, 2026 will be the year that signals turn into strategy.
Virality is no longer just a vibe at MrBeast’s Beast Industries
MrBeast is hiring a head of viral marketing. Marketers would be wise to pay attention.
‘This is what the future will look like’: Accenture Song has moved upstream of advertising
Accenture Song has outgrown the agency business without becoming an agency.