Brands have rushed into social media. The problem is they often don’t know what to say. That can lead to some seriously awkward moments that make you want to say, “Maybe it’s time to stop talking for a bit, champ.” Here are some of the latest oddities we’ve found. Please email me at the address below with your nominations.
Pressing issue, to be sure. I’m just not sure it’s one that followers of the conglomerate’s heating and cooling division expect. Also: ease up on the hashtaggery, please.
Oh dear. Typos happen, and social media isn’t exactly a grammarian’s paradise, but you’d think a top brand would do a bit better on this front.
Points for humanizing the brand. But whaaat? Sometimes bizarre non sequiturs are called for, and other times they’re not. This is probably the latter.
This looks like the set from the stereotypical car commercial. What it’s lacking is any sort of context or clue to what it’s about.
More in Marketing
With companies diverting resources to adapt to the sandbox, there’s less room for innovation within their own technologies.
Digiday+ Research deep dive: Brands are still on Facebook, but they’re spending a lot more on Instagram
Between Meta’s two platforms, Instagram is the clear winner when it comes to marketing spend — and that’s because it drives conversions and branding in a big way.
‘It’s going to make our jobs harder’: Effects of Google’s third-party cookie fallout compound for marketers
As the fallout from Google continues, agency executives expect to see compounding effects on trends like the rise of retail media, streaming and audio ad spend, and the role of display ads.