Brands want to be publishers but don’t know how. This is just one of the top five things digital media needs to fix, and Digiday will be taking a break from the office to speak with top executives about this and more during Advertising Week. In addition to bringing our confessions series live with a chat with our female confessor, we’ll be asking top agency execs whether digital has truly delivered on its promise. A full outline of the events we’ll be moderating can be found below.
View from the Corner Office (Monday, Oct. 1, 4:00 pm, NASDAQ MarketSite)
In a rapid-fire session about “Five Things Digital Media Needs to Fix,” Brian Morrissey will discuss the digital revolution with top industry CEOs. Speakers include: Yin Rani, president N.A of UM; Don Coleman, chairman & CEO of Global Hue; Mike Lescarbeau, president & CEO of Carmichael Lynch; Lori Senecal, chairman and CEO of kbs+, Duff Stewart, president and CEO of GSD&M; and Tim Spengler, worldwide CEO of Magna Global.
The Digital Transformation of News (Tuesday, Oct. 2, 11:15 a.m., Lincoln Center)
Today’s consumers digest news across multiple platforms, with mobile consumption quickly overtaking Web. Brian Morrissey will discuss with David Payne, svp and chief digital officer at Gannett, the audience shift to connected devices and how USA Today and parent company, Gannett, are leading the way in this transition.
Creative Storytelling with Data (October 2, 4:00 p.m., Hearst Tower)
Jack Marshall will moderate this session, exploring how marketers can both leverage data and deliver memorable creative to tell more engaging and effective brand stories. Speakers include Kristine Welker, CRO of Hearst Digital Media; Pat Stern, CCO of iCrossing; Seth Barron, advertising program manager of The Zoo at Google; Adam Lavelle, CEO of Core Audience; and Clay Fisher, head of online and mobile acquisition of DirecTV.
Confessions of a Female Ad Exec (Wednesday, Oct. 3, 10:00 a.m., NASDAQ MarketSite)
Digiday’s editor-in-chief, Brian Morrissey, will bring Digiday’s confession series to life, with Colleen DeCourcy, CEO of Socialistic, who will explore the issue of gender diversity in the ad industry.
The Sharing Economy (Wednesday, Oct. 3, 6:00 p.m., Liberty Theater)
The advertising and media ecosystem is now driven by sharing. Digiday’s Jack Marshall will speak with some of those influencing the pace of change. Speakers include Elizabeth Harz, vp of Chegg; Drew Buckley, COO of Electus; Matt Mill, global head of sales for Aurasma; Scott Nelson, svp marketing for OurStage; Tom O’Regan, president of Martini Media; and Sasha Savic, CEO of MediaCom USA.
Will Digital Deliver on its Promise? (Thursday, Oct. 4, 1:00 p.m., Nederlander Theatre)
Digital is playing an increasingly dominant role in the lives and purchase decisions of consumers, yet advertising’s success with digital marketing initiatives has been decidedly mixed. Join Digiday’s Brian Morrissey for a conversation with Aaron Shapiro, CEO of Huge, and Chet Gulland, head of digital strategy at Droga5, about the highs and lows of digital marketing.
A Conversation with Coca-Cola: The Liquid & Linked Mobilization of the Olympics (Thursday, Oct. 4, 1:30 p.m., W Union Square)
Join Digiday’s Giselle Abramovich in a discussion with Kim Stiller, Coca Cola’s head of mobile brand strategy, about the beverage brand’s strategy during the Olympics.
More in Marketing
Ad Tech Briefing: Start-ups are now table stakes for the future of ad tech
Scaled ad tech companies need to maintain relationships with startups, when the sector is experiencing ongoing disruption due to AI.
Inside Kristi Argyilan’s RMN playbook: Lessons from the ‘godmother’ of retail media
Uber’s global head of advertising Kristi Argyilan says the future of retail media hinges on real-time relevance, brand differentiation, and breaking free from a one-size-fits-all playbook.
Digiday+ Research: More than half of marketers invest in TV and streaming, with an eye on impressions and branding
The majority of marketers are directing ad spend toward TV, with a focus on ads that drive impressions and branding.