Gmail suffered a worldwide outage at approximately 2pm today. Twitter was flooded with users lamenting the sudden interruption. What better time for brands to spring into action? We’re disappointed in you, @Oreo.
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In this week’s Digiday+ Research Briefing, we examine the challenges facing programmatic advertising, how publishers, brands and retailers are giving up on X, and how publishers and brands are rapidly increasing their use of AI, as seen in recent data from Digiday+ Research.
The creator economy is on its way to becoming more like the programmatic market than many advertisers realize.
Marketers for major CPG brands in particular have been managing a trickier relationship with those retailers.