Google Plus Growth Slows for Brands

Three out of four brands now have a presence on Google Plus, according to research by SocialShare, a company that tracks social adoption and trends. Furthermore, more than 100 brands have joined Google Plus in the last two months. Notable brands include Visa, Wells Fargo and Hermes.

The number of people following the top 100 brands rose 54 percent over the last two months, from 7.9 million to 12.2 million. This is much lower than the dizzying 1,400 percent growth between December 2011 and February 2012, and the 150 percent growth between February and May of this year. The top 10 brands have over 9.2 million followers accounting for 75 percent of the total followers on Google Plus, SocialShare reports.

“Brands are taking Google Plus more seriously than ever,” SocialShare says in the report. “However, the growth has certainly slowed since the initial momentum. While the number of brands on Google Plus is getting closer to that on Facebook and Twitter, there is still far lower engagement with users compared to Facebook and Twitter.”

More in Marketing

After years of uncertainty, Google says it won’t be ‘deprecating third-party cookies’ in Chrome

After much back and forth, Google has decided to keep third-party cookies in its Chrome browser. Turns out all the fuss over the years wasn’t in vain after all; the ad industry’s cries have finally been heard.

Digiday+ Research: Publishers anticipate having more time with third-party cookies than marketers

The timeline on which Google will officially kill the third-party cookie is anyone’s guess at this point. According to a Digiday+ Research survey conducted in the second quarter, marketers’ guesses look very different from publishers’.

The Guardian moves closer to being a reader-supported business as it launches new cooking app

The app is being used to provide a compelling offering which encourages readers to support the Guardian more financially, while also reaching new audiences.