Google is asking the internet for ‘n-word’ suggestions

Google, of all companies, should’ve searched the drawbacks of letting the internet name things.

During yesterday’s I/O developer conference, Google showed off its latest, untitled Android operating system. In keeping with the tradition of naming its operating systems in alphabetical order, this latest version will begin with the letter N. And Google wants the Internet’s help.

Google starts off innocently enough, with the website asking people for “any tasty ideas that start with the letter N.” There’s also a hashtag: #NameAndroidN.

Turns out, asking people for N-words is a bad idea.

Google apparently didn’t learn from Microsoft’s disaster with its AI chatbot Tay which was hacked to spew hate speech and forgot to apply a filter on the website, resulting in submissions like this:

People also submitted other ideas, too:

There was, of course, also a thread on 4Chan, the message board notorious for trolling the internet, which has since since been deleted.

Google saved itself from a Boaty McBoatface-style disaster in that the contest isn’t a poll, rather an open-ended submission process where Google can ignore distasteful entries. Still, it’s another lesson for brands tempted to believe that the internet is even remotely capable of acting civilized.

https://digiday.com/?p=179053

More in Marketing

As the line between B2B and B2C marketing blurs, Workday taps humor in consumer-facing media channels

As the crowded digital landscape challenges marketers to stand out, B2B company Workday tests a B2C marketing strategy.

How the NBA’s broadcast rights tussle could affect advertisers

Streaming could change the NBA advertising landscape, say media experts.

Ad tech vendor Colossus faces scrutiny for alleged mismanaging IDs

Concerns stem from a report by ad transparency startup Adalytics, which discovered that Colossus was mislabeling IDs, leading to unintended ad purchases.