What the Goldman Sachs-Apple Pay credit card would mean for mobile payments
There’s something a little backwards about a cobranded Apple Pay credit card issued by Goldman Sachs.
To most in the U.S., Apple is credited practically with establishing the idea of mobile payments — and heralding beginning of the end of plastic cards — because it was the major brand that got behind it.
And Goldman Sachs launched Marcus, its consumer savings and lending business, almost two years ago on the premise that credit card debt is holding people back from being confident and financially free consumers — and that they should take out a Marcus loan to help erase that debt.
But that credit card, which is reportedly on its way and scheduled to become available early next year, also makes sense.
More in Marketing
Agencies create specialist units to help marketers’ solve for AI search gatekeepers
Wpromote, Kepler and Jellyfish practices aim to illuminate impact of black box LLMs’ understanding of brands search and social efforts.
What AI startup Cluely gets — and ad tech forgets — about attention
Cluely launched a narrative before it launched a tool. And somehow, it’s working.
Ad Tech Briefing: Start-ups are now table stakes for the future of ad tech
Scaled ad tech companies need to maintain relationships with startups, when the sector is experiencing ongoing disruption due to AI.