There’s something a little backwards about a cobranded Apple Pay credit card issued by Goldman Sachs.
To most in the U.S., Apple is credited practically with establishing the idea of mobile payments — and heralding beginning of the end of plastic cards — because it was the major brand that got behind it.
And Goldman Sachs launched Marcus, its consumer savings and lending business, almost two years ago on the premise that credit card debt is holding people back from being confident and financially free consumers — and that they should take out a Marcus loan to help erase that debt.
But that credit card, which is reportedly on its way and scheduled to become available early next year, also makes sense.
-
Member ExclusiveMarketing Briefing: As socializing returns, marketers will ‘adopt a hybrid model’ adding OOH, pop-ups back to the mix
Marketers and media buyers say that the next few months will see a hybrid approach from marketers with a rise in advertising and marketing that had dipped (i.e. out-of-home and experiential) due to the pandemic as well as a continued push for virtual and live audio options.
-
‘Sustainability makes good business sense’: Companies ramp up eco-friendly efforts for office returns
During the pandemic, as firms dramatically curbed their energy and paper usage and reduced their office footprint, sustainability has become a whole new rallying cry.
-
‘It’s taking a whole village to plan’: Who is calling the shots on what the return to offices looks like?
Figuring out what a return to the office looks like is a giant undertaking. And at many businesses it's requiring a bunch of different skills and mindsets to plan it.
-
SponsoredHow The Company Store is reimagining customer experiences for pandemic-era growth
Throughout the pandemic, some retail categories have been inherently successful. Home furnishings and décor are among them; with consumers spending so much more time at home, updates and renovations flourished. Criteo data from the first half of 2020 showed sales for items like outdoor furniture sets up 434% year over year, with other home items […]
-
It’s deja vu for marketers as Apple’s ATT causes consent headache
Marketers are again in limbo as gaining people’s consent to be tracked via pop-up rears its head around Apple’s latest privacy push -- just as it did for the General Data Protection Regulation three years ago.
-
Member ExclusiveMedia Buying Briefing: Attention metrics vie for the industry’s, well, attention. Will it take root?
Proponents of attention metrics in media planning say it will reduce waste in buying, especially for CPG brands.
