Last chance to secure the best rate on passes is Monday, Jan. 13 | March 24-26 in Vail, CO
Digiday has created Tumblr called “WTF Digital Marketing” to compile examples of tone-deaf digital marketing and missed opportunities. Here are our last couple of finds from fan submissions and also from around the Web.
Placement of a display ad is so important. This placement is totally inappropriate and it is likely that many consumers would be outraged by it all together. It is highly insensitive.
The image above is also, really, really bad placement of an ad. This and the first example are an issue we have in the industry. A brand can buy an ad placement, but cannot control what content appears alongside the ad. In this instance the ad placement is unfortunate.
Mobile Marketer’s Rimma Kats discovered a Chipotle ad that wasn’t optimized for mobile. The user experience sucks as a result and Chipotle is likely missing out on greater engagement.
More in Marketing
Here are the cases for and against AI agents
Ads targeting AI agents rather than humans might sound ripped from the pages of sci-fi, but it’s a concept that’s gaining traction among marketers.
CES Briefing: Agency compensation models in the AI era, a speedrun of the CES show floor & Disney’s tech showcase
This edition of Digiday’s daily CES Briefing examines how brands and agencies are seeing a need to change payment structures to account for AI tools handling some agency work.
Marketers question TikTok ban refunds ahead of Supreme Court debate
For the first time since whispers of a ban began six years ago, TikTok seems to be bracing for the possibility that its American swan song might not be far off.