Digiday has created Tumblr called “WTF Digital Marketing” to compile examples of tone-deaf digital marketing and missed opportunities. Here are our last couple of finds from fan submissions and also from around the Web.
Placement of a display ad is so important. This placement is totally inappropriate and it is likely that many consumers would be outraged by it all together. It is highly insensitive.
The image above is also, really, really bad placement of an ad. This and the first example are an issue we have in the industry. A brand can buy an ad placement, but cannot control what content appears alongside the ad. In this instance the ad placement is unfortunate.
Mobile Marketer’s Rimma Kats discovered a Chipotle ad that wasn’t optimized for mobile. The user experience sucks as a result and Chipotle is likely missing out on greater engagement.
More in Marketing
TikTok ad execs are finally talking — just enough to keep Q4 intact
While the U.S. waits for China to sign off on its proposed TikTok deal, platform execs have reassured marketers no changers are coming in Q4.
‘We were getting crushed’: Brands cut back on free online returns to offset tariff costs
Some brands are even eliminating the perk altogether as they try to mitigate the steep costs of the Trump tariffs.
The Rundown: OpenAI’s ChatGPT Atlas browser aims to turn the internet into a conversation
What marketers need to know about what to expect when the internet becomes chat.