Our best offer:

Lock in a year of Digiday+ for 35% less. Ends May 29.

SUBSCRIBE

What the cheerleading-uniform case means for fashion

The future of copyright protection in fashion may be decided by cheerleading uniforms.

The Supreme Court began oral arguments yesterday on Varsity Brands vs. Star Athletica, a case that may have significant implications for the fashion industry. The nation’s highest court will rule on copyright law on specific designs that are historically emblematic of cheerleading uniforms, namely chevron, stripes and zigzag patterns. The case has fostered discussion about the meaning of intellectual property in fashion and spurred the chief justices to consider legal issues pertaining to design.

To read the rest of this story, please visit Glossy.

More in Marketing

Retail media strategies

TikTok Shop says sales from U.S. small businesses climbed 66% in 2025

U.S. small businesses on TikTok Shop increased sales by 66% in 2025 compared to the year before.

Walmart warns it may have to raise prices due to fuel costs

The possibility comes as higher fuel prices are already putting pressure on household budgets.

OpenAI gives ChatGPT ads a visual upgrade

OpenAI is building on its single ad format to include some new iterations that give advertisers more optionality over their appearances.