for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
The future of copyright protection in fashion may be decided by cheerleading uniforms.
The Supreme Court began oral arguments yesterday on Varsity Brands vs. Star Athletica, a case that may have significant implications for the fashion industry. The nation’s highest court will rule on copyright law on specific designs that are historically emblematic of cheerleading uniforms, namely chevron, stripes and zigzag patterns. The case has fostered discussion about the meaning of intellectual property in fashion and spurred the chief justices to consider legal issues pertaining to design.
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