Save 50% on a 3-month Digiday+ membership. Ends Dec 12.
The future of copyright protection in fashion may be decided by cheerleading uniforms.
The Supreme Court began oral arguments yesterday on Varsity Brands vs. Star Athletica, a case that may have significant implications for the fashion industry. The nation’s highest court will rule on copyright law on specific designs that are historically emblematic of cheerleading uniforms, namely chevron, stripes and zigzag patterns. The case has fostered discussion about the meaning of intellectual property in fashion and spurred the chief justices to consider legal issues pertaining to design.
To read the rest of this story, please visit Glossy.
More in Marketing
‘We just did the math’: The new baseline for ad tech transparency
Ad execs said the industry is shifting toward a renewed transparency push driven as much by day-to-day operational pressure as by principle.
In Graphic Detail: Here’s what the creator economy is expected to look like in 2026
Digiday has charted its expected revenue, key platforms for creator content as well as what types of creators brands want to work with.
Ulta, Best Buy and Adidas dominate AI holiday shopping mentions
The brands that are seeing the biggest boost from this shift in consumer behavior are some of the biggest retailers.