Give us a break: Now Kit Kat is petitioning for its own emoji

If Durex can get people to use the condom emoji to promote safe (and sensual!) sex, than Kit Kat is hoping its candy bar emoji ignites the same attitude toward leisurely rests.

Kit Kat is the latest brand to petition the Unicode Consortium, a.k.a. emoji overlords, an icon of its chocolate-coated wafer biscuit onto people’s keyboards. Proving that it’s serious about this, it’s asking people to sign its Change.org petition to “show how the power of emoji can make your break better.”

The petition has reached its halfway mark of 500 signatures in just one day. (In contrast, Taco Bell’s campaign to get a taco emoji racked up 32,000 signatures last year.)

Like any good campaign, Kit Kat produced a slick video stating its case that a Kit Kat emoji would somehow make the world a relaxed place or something! Here it is:

So far, excitement has been negligible since #thebreakemoji hashtag has only been used 100 times, but Kit Kat still has time to drum up excitement over its proposal since the Unicode Consortium’s next meeting isn’t until January.

That leaves them with plenty of time for breaks.

https://digiday.com/?p=148522

More in Marketing

Amazon positions NBA rights and live sports portfolio as a lure for its broader ads business

Danielle Carney, head of live sports and video sales at Amazon, shares how the platform is wooing brands on its CTV pitch.

In Graphic Detail: How YouTube redrew the TV map

As YouTube has risen over the past 20 years to the streaming giant it is today, the platform has changed the way people watch TV.

Marketing Briefing: Here’s what marketers put on the back burner for the foreseeable future

Marketers are still in wait-and-see mode, pressing pause on any advertising spending that doesn’t shore up their business for the time being.