Connect with execs from The New York Times, TIME, Dotdash Meredith and many more
If Durex can get people to use the condom emoji to promote safe (and sensual!) sex, than Kit Kat is hoping its candy bar emoji ignites the same attitude toward leisurely rests.
Kit Kat is the latest brand to petition the Unicode Consortium, a.k.a. emoji overlords, an icon of its chocolate-coated wafer biscuit onto people’s keyboards. Proving that it’s serious about this, it’s asking people to sign its Change.org petition to “show how the power of emoji can make your break better.”
The petition has reached its halfway mark of 500 signatures in just one day. (In contrast, Taco Bell’s campaign to get a taco emoji racked up 32,000 signatures last year.)
Like any good campaign, Kit Kat produced a slick video stating its case that a Kit Kat emoji would somehow make the world a relaxed place or something! Here it is:
So far, excitement has been negligible since #thebreakemoji hashtag has only been used 100 times, but Kit Kat still has time to drum up excitement over its proposal since the Unicode Consortium’s next meeting isn’t until January.
That leaves them with plenty of time for breaks.
More in Marketing
In Graphic Detail: Inside the state of the creator economy industrial complex
The creator economy might have started out as an alternative to traditional media, but is becoming more and more like it as it professionalizes.
Shopify has quietly set boundaries for ‘buy-for-me’ AI bots on merchant sites
The change comes at a time when major retailers like Amazon and Walmart are leaning into agentic AI.
WTF is ‘Google Zero’?
The era of “Google Zero” — industry shorthand for a world where Google keeps users inside its own walls — is here.