Seven passes left to attend the Digiday Publishing Summit
If Durex can get people to use the condom emoji to promote safe (and sensual!) sex, than Kit Kat is hoping its candy bar emoji ignites the same attitude toward leisurely rests.
Kit Kat is the latest brand to petition the Unicode Consortium, a.k.a. emoji overlords, an icon of its chocolate-coated wafer biscuit onto people’s keyboards. Proving that it’s serious about this, it’s asking people to sign its Change.org petition to “show how the power of emoji can make your break better.”
The petition has reached its halfway mark of 500 signatures in just one day. (In contrast, Taco Bell’s campaign to get a taco emoji racked up 32,000 signatures last year.)
Like any good campaign, Kit Kat produced a slick video stating its case that a Kit Kat emoji would somehow make the world a relaxed place or something! Here it is:
So far, excitement has been negligible since #thebreakemoji hashtag has only been used 100 times, but Kit Kat still has time to drum up excitement over its proposal since the Unicode Consortium’s next meeting isn’t until January.
That leaves them with plenty of time for breaks.
More in Marketing
Platform and agency execs recommended must-watch films, series heading into fall
Senior execs from the likes of LinkedIn, Reddit, IPG, Brainlabs and more let us in on their favorite films and series they enjoy.
With tennis fandom on the rise, the U.S. Open and sponsoring brands put the focus on fans
Those initiatives speak to a growing tennis fanbase beyond those who follow the sport, but also those who tune in for fashion and lifestyle content.
Google won’t have to sell Chrome, after ruling in search antitrust trial
Google already plans to challenge the judge’s ruling ahead of the remedies phase of its separate ad tech antitrust trial.