Hear from execs at The New York Times, Thomson Reuters, Trusted Media Brands and many others
If Durex can get people to use the condom emoji to promote safe (and sensual!) sex, than Kit Kat is hoping its candy bar emoji ignites the same attitude toward leisurely rests.
Kit Kat is the latest brand to petition the Unicode Consortium, a.k.a. emoji overlords, an icon of its chocolate-coated wafer biscuit onto people’s keyboards. Proving that it’s serious about this, it’s asking people to sign its Change.org petition to “show how the power of emoji can make your break better.”
The petition has reached its halfway mark of 500 signatures in just one day. (In contrast, Taco Bell’s campaign to get a taco emoji racked up 32,000 signatures last year.)
Like any good campaign, Kit Kat produced a slick video stating its case that a Kit Kat emoji would somehow make the world a relaxed place or something! Here it is:
So far, excitement has been negligible since #thebreakemoji hashtag has only been used 100 times, but Kit Kat still has time to drum up excitement over its proposal since the Unicode Consortium’s next meeting isn’t until January.
That leaves them with plenty of time for breaks.
More in Marketing
‘It’s the worst execution I’ve seen’: Confessions of a marketer on pulling every client off Google’s PMax
While most marketers still plough their ad dollars into Google’s AI-powered advertising tool, one marketer explains why that isn’t always the best idea.
CMO Strategies: How marketers are spending and measuring across social media in 2025 — from Meta to TikTok
The fifth installment of Digiday’s CMO Strategies series examines how marketers are spending and measuring across social media platforms in 2025 — from Meta to TikTok.
At Carbone Fine Food, tariffs are putting pressure on its ‘most important ingredient’
The CPG company could face additional long-term costs on its ‘most important ingredient’: tomatoes from the San Marzano region of Italy.