SHAPING WHAT’S NEXT IN MEDIA

Last chance to save on Digiday Publishing Summit passes is February 9

SECURE YOUR SEAT

Could you get a job at AKQA? Take its hiring quiz

Google’s not the only one with a hiring quiz with crazy questions.

WPP Group’s AKQA has its own version of a test it gives to job applicants who want to land a gig at this agency. It’s not surprising: Finding and retaining good talent is a serious headache for the agency world — in fact, it’s the No. 1 concern for most shops.

The questions below are used by employees when they’re interviewing candidates for jobs, either in-person or on the phone. The agency believes it’s an effective way to find a candidate. Some of the questions have been used for at least 10 years by various members of the organization.

Could you get in? Take it and find out.

More in Marketing

WTF is Google’s Universal Commerce Protocol?

Google launched its UCP last month — a foundational layer which looks to enable agentic shopping within the tech giant’s ecosystem.

How Tree Hut used AI to turn customer feedback into product insights and quadruple social engagement

Tree Hut is increasingly turning to AI to understand what its customer base wants next.

P&G bets big on retail integration as CPGs question incrementality

As P&G doubles down on retail media, CPG brands debate if the massive spending delivers incremental growth or is merely a new, expensive retailer “tax.”