Join us Sept. 24 in NYC to connect with execs from Digitas, Claire's, Marriott, Havas and others
George Zimmer designed a line of college football-themed tuxes for ESPN
You might regret the way you look on New Year’s Eve.
George Zimmer, America’s avuncular sartorial ambassador, teamed up with ESPN to create a line of college football-themed tuxedos for the night’s two bowl games, called “The New Year’s Eve Collection.”
The line consists of four suits draped in the team’s colors: Clemson University (a very bright orange), University of Alabama (a “classic houndstooth” made from wool), Michigan State University (that includes “stylish epaulettes”) and University of Oklahoma (also made from wool, but includes a wagon wheel button). Combined, the cheesy designs are make for one bright shade of silly publicity.
Enticing? Well, the Zimmer-designed tuxes won’t be sold in stores — to say nothing of the Men’s Warehouse, where he was forced from his chief executive role in 2013. Fans cans enter to win one of 10 suits on his startup’s website, Generation Tux.
“New Year’s Eve is one of the most festive occasions of the year – and one that certainly calls for a tux,” Zimmer told ESPN. “With this collection, we’re making sure guys can now choose to show off their team spirit in unprecedented style.”
“Unprecedented” is certainly word that many aren’t using to describe the gaudy tuxes. For The Win described them more accurately, calling them “plum awful.”
More in Marketing
Marketers are using AI search concerns to argue for higher media budgets
Brands with long consideration journeys, like insurance and cars, are paying close attention to shifting search behaviors. They’re using that concern to make their case for more media dollars.
In Graphic Detail: Inside the scramble to measure a brand’s AI visibility
Marketers are catching on that AI doesn’t rank their brands, it decides whether it gets brought up at all. That shift is already reshaping how the industry works.
Electronic Arts is bundling its games to make a bigger pitch to advertisers
The gaming company is betting that giving brands access to multiple franchises in one buy will help it win bigger advertising budgets.