He has a larger than life ego. He wears funky sneakers and makes insane proclamations about his own creative prowess. Plus he can be creepily sexual when you least expect it. Is it Kanye West we’re talking about … or a typical agency creative director? Excellent question! And it’s the whole idea behind a fun little site kanyevscreative.com.
The site, which was created by the agency Concept Farm, prompts you to click through a series of quotes to guess who said them — Yeezus or your creative director. As the site puts it:
According to Concept Farm partner and creative director John Gellos, this fun project came about right after Kanye’s Jimmy Kimmel interview.
“In a meeting the next day, much like the rest of the world, we were talking about it, and one of the creatives in the meeting was talking about the ‘creative genius’ quote when his partner jumped in and said: ‘I had a creative director who used to say stuff like that all the time,'” explained Gellos. “The light bulb went off and all of us in the room got really excited — the rest of the meeting was spent writing down quotes and having a ton of laughs because when you’ve been in the business long enough, you hear all kinds of crazy stuff.”
The site interface is pretty straightforward. All you have to do is click through and guess who said quotes like “I’m too busy writing history to read it,” or “Women fear the sight of cold steel” — hint: that one probably isn’t who you think it is.
It’s a fun way to poke fun at the, shall we say, robust self-regard some of the ad world’s leading creatives have for themselves. You can also submit your own delusional and ridiculous Kanye or creative director quotes to be added to the quiz — certainly there is no shortage of either.
Why companies like iHeartMedia, NBCU rely on homegrown IP to build metaverse engagements
The success of recent brand activations is evidence that media and entertainment brands are the companies best equipped to build metaverse spaces that can dodge online skepticism, thanks to their wealth of owned IP.
How sunglasses brand Quay retooled its advertising to be less reliant on performance marketing following iOS changes
Prior to the iOS changes, Quay was spending the majority of its ad dollars on performance marketing tactics and influencer marketing.
What beauty brand Fenty can gain from Rihanna’s Super Bowl halftime show
Following a roughly six-year hiatus from music, Rihanna is returning to headline the NFL Super Bowl halftime show. The residual effects for her Fenty brand will be paramount.
SponsoredHow FAST channels are redefining primetime opportunities for advertisers
Sponsored by Vevo With the competition from content providers continuing to build, the traditional primetime TV slots are no longer guaranteeing the mass audiences they once did. Television viewership is evolving, and the primetime window of 8–11 p.m. is less broadly reflective of younger audiences’ content consumption habits. In 2022, attracting TV viewers is a […]
As destination travel takes off, the ‘Big Easy’ is experimenting with AR/VR to draw visitors
As travel, and travel tourism, return to pre-pandemic levels, New Orleans is leveraging AR/VR technology marketing to stand out and capture more traveler attention.
Tech firm touts new way to generate first-party data for agencies, publishers without privacy-compliance issues
FullThrottle’s Audience Flume product has been in market for more than a year, but is just being formally rolled out. The company is still awaiting a formal patent.