Arrogance Faceoff: Kanye West vs. Creative Director
He has a larger than life ego. He wears funky sneakers and makes insane proclamations about his own creative prowess. Plus he can be creepily sexual when you least expect it. Is it Kanye West we’re talking about … or a typical agency creative director? Excellent question! And it’s the whole idea behind a fun little site kanyevscreative.com.
The site, which was created by the agency Concept Farm, prompts you to click through a series of quotes to guess who said them — Yeezus or your creative director. As the site puts it:
According to Concept Farm partner and creative director John Gellos, this fun project came about right after Kanye’s Jimmy Kimmel interview.
“In a meeting the next day, much like the rest of the world, we were talking about it, and one of the creatives in the meeting was talking about the ‘creative genius’ quote when his partner jumped in and said: ‘I had a creative director who used to say stuff like that all the time,'” explained Gellos. “The light bulb went off and all of us in the room got really excited — the rest of the meeting was spent writing down quotes and having a ton of laughs because when you’ve been in the business long enough, you hear all kinds of crazy stuff.”
The site interface is pretty straightforward. All you have to do is click through and guess who said quotes like “I’m too busy writing history to read it,” or “Women fear the sight of cold steel” — hint: that one probably isn’t who you think it is.
It’s a fun way to poke fun at the, shall we say, robust self-regard some of the ad world’s leading creatives have for themselves. You can also submit your own delusional and ridiculous Kanye or creative director quotes to be added to the quiz — certainly there is no shortage of either.
‘How much do we want to get screwed?’: Confessions of an agency exec on lack of payment due to coronavirus
In the latest edition of our Confessions series, we hear from one agency exec who says that the “times are tough” excuse for late client payments isn’t cutting it anymore.
‘Doubling down’: Inside the 49ers social and digital rush to replace lost in-stadium marketing dollars
Without the ability to deliver ads to the 70,000 fans who attend games in-person, the 49ers have had to pivot to focus on digital and social channels.
Member Exclusive‘Can’t really be ignored’: Marketers and media buyers are finally taking the on-going TikTok saga seriously
Marketers and media buyers have said that as long as people are still on TikTok they’ll want to be there, especially as they try to diversify from Facebook and Google.
SponsoredB2B events were broken before the pandemic, their online reinvention is creating positive change
Kim Darling, executive producer, Inbound Farewell lanyards, business cards and branded pens — it’ll be some time before people get their hands on these souvenirs of in-person events again. As the COVID-19 pandemic continues to transform the way people work, buy, sell, socialize and entertain themselves, the global events industry is facing its biggest-ever challenge. […]
‘Clever about how we rest’: As uncertainties drag into fall, agencies are facing a burnt out and fearful workforce
Agency employees and executives say that a feeling of fatigue due to the on-going uncertainty and the need to be always on has set in.
‘A credible voice’: Why Honda is doubling down on esports
Honda has struck deals with Riot Games, pro esports team Team Liquid and Twitch as it looks to maintain its appeal among first-time car buyers.