This ‘generic brand video’ is the best generic brand video
Folksy male voice over? Check. Scientists looking at beakers in a lab? Check. Farmers in China and blue collar American workers? Check and check. Animals and women? Double check. Words like “innovation” and “honesty,” check.
If this all sounds familiar, that’s because these are all ingredients for a generic brand video, and they’ve all come together in one glorious viral clip by royalty-free stock footage company Dissolve. Inspired by Kendra Eash’s artfully satirical piece “This is a Generic Brand Video,” which originally ran in McSweeney’s, the Dissolve team decided to actually create the generic, cliche-riddled video to illustrate Eash’s copy.
According to Sheldon Popiel, creative director at Dissolve, he and his team contacted both Eash and McSweeney’s to get their permission to create the video.
“We wanted to do this because the reason Dissolve got into this game is to help people tell better stories by providing better footage — and we know stock isn’t always people’s first choice,” said Sheldon.
The video took about a week to make and was produced by Drew Ng-How-Tseung, graphic designer at Dissolve. In the six days since the video has been up on Vimeo its gotten 191,000 plays and 2,125 likes. Maybe this will make brands think twice before they make their next piece of video content.
Watch it for yourself here:
‘You’re not going to get it all right’: IBM CMO Michelle Peluso on managing through a crisis
As marketers manage another crisis, they are thinking about how to help their teams as well as how they should be advertising.
‘Stand for something’: As protests continue, tone-deaf influencer marketing is in the spotlight
Questions about diversity in influencer marketing, opportunism and the need for brands to get comfortable with influencers taking a stance on politics and racial issues are bubbling up now as this may be a moment of self-reflection for the influencer marketing community.
‘There isn’t a talent pipeline problem’: Confessions of a black advertising exec
In this edition of our Confessions series, in which we exchange anonymity for candor, we hear from a black media buyer who believes brands need to do more to support for Black Lives Matter and that agencies still haven't truly changed their hiring policies.
SponsoredVideo: Marketers discuss the future state of less interruptive in-stream ads
In a new video, experts from GumGum, The Martin Agency and Pinterest discuss the future of video advertising — and outline their vision for how video ads can be less disruptive.
Member ExclusiveDigiday Research: Over half of brands say they handle marketing ‘mostly’ with internal resources
Digiday’s quarterly benchmarking survey found that about 83% of marketers are managing their marketing either mostly in-house or completely in-house. That's up from the 55% of marketers six months ago who said the same.
Member Exclusive‘Our job is to sell’: Marketers, moving past coronavirus response, return to selling products
Marketers need to get back to the job at hand: Keeping the squeaky wheels of capitalism turning.