“More deals than Black Friday.” That was Amazon’s bold claim for its inaugural Prime Day today, an event celebrated with colorful fonts promising blockbuster prices and not-to-be-missed deals.
Besides luring people in with discounted Kindles and toilet paper, the goal is to get shoppers to sign up to its $99 plan so they spend even more money later this year.
“The biggest impact to Black Friday will likely be that this event will lock more shoppers to Amazon for online deals when the holiday shopping season arrives,” Ken Madden, head of engagement at Shoptology, told Digiday. “Anyone they lock in today is someone who is less likely to fork over another $50 for Walmart’s new Shipping Pass service closer to the holiday.”
To combat flash-sale FOMO, Walmart and Target also rolled out similar sales promising “unbelievable” prices on electronics, clothes and home goods today. Walmart shaded Amazon, writing on its blog that “you shouldn’t have to pay $100 to get great deals.”
So, are the deals even worth it? Let’s look:
Amazon is offering a Samsung 50-inch 4K Ultra HD 3D TV and a 4K video pack for $999, a 66 percent discount compared to buying the items separately. Walmart is offering the TV alone for $1,097 and Target has a 55-inch version of the TV for $1,199. Amazon wins this round, but there are much better and cheaper (albeit smaller and less fancy) TVs on sale on all three websites.
Another deal Amazon is touting is a two-piece Rockland Luggage set for $99, which normally retails for $330. It’s already sold out, though, but if you missed out, Target and Walmart both have it on sale and in stock at similar prices (the former is only $2 more).
What about something really boring but practical? Amazon is selling a Black and Decker cordless “dust buster” for $47.99, nearly $80 cheaper than what it normally retails at. Walmart is selling the same model for $50, but Target has the best deal. Although it’s not the same model, a Black and Decker vacuum is on sale for $37 with a free $20 gift card plus free shipping.
The bottom line is that shoppers may not get deep discounts on items they want, but today’s the day to buy things you need, like a vacuum cleaner. With all three retailers offering similar prices, you don’t need to sign up for a pricey $99 Amazon Prime membership.
Shoppers have been largely disappointed in Amazon Prime Day. They’re venting frustration on Twitter, likening it to a “garage sale” that pales in comparison to Black Friday. Nearly 40 percent of tweets are negative, according to data from Brandwatch.
Thank you, Amazon, for not putting anything on sale for #PrimeDay that I’m remotely interested in. You’ve helped my bank account.
— A. Clark Thompson (@AshleeEats) July 15, 2015
$1 off a “deal of the day”? Come on Amazon you can do better than that #PrimeDay fail pic.twitter.com/6ZvHVyFkqa
— Scott Richards (@Scott_Richards) July 15, 2015
LOL #PrimeDay is so trash man. Had me hyped up to buy a TV. All the sales are on paper towels & headphones.
— DJ (@LordDerrick) July 15, 2015
.@amazon #PrimeDay is a bust. It’s a mish mosh of crap. A garage sale.
— Brant’s Rants (@BrantsRants) July 15, 2015
Current #PrimeDay feels. pic.twitter.com/x4QOx5jmMZ
— nellie A. (@BklynActiveMama) July 15, 2015
You call these deals? #PrimeDay pic.twitter.com/z0UrJoNtnA
— Jordan Veilleux (@veilleuxwho) July 15, 2015
With Canva and Adobe’s new updates, the generative AI race enters the brand design space
Canva and Adobe are just two of several major design and visual platforms that are rapidly introducing new generative AI capabilities in the service of brands.
Terry Kawaja explains why he invested in Possible, the Dmexco founder’s new conference
Kawaja believes Possible will super-serve the intersection of marketing, media and tech like no other tentpole can. And he's invested his own money into it.
Execs are ignoring the dangers of ‘confidently incorrect’ AI and why it’s a massive problem
That means significant risks are emerging as companies rapidly race to re-orient themselves around ChatGPT without being aware of – or ignoring – the numerous pitfalls.
SponsoredHow ironSource’s hybrid mediation solution is enhancing mobile ad monetization
Produced in partnership with Marketecture The following article highlights an interview between Nimrod Zuta, ironSource’s senior vice president of product, and Eric Seufert, general partner at Heracles Capital. Register to watch more of the discussion and learn how advertisers are leveraging hybrid mediation solutions to fuel more effective ad monetization. Advertisers are facing a particular […]
Why Chips Ahoy’s linear TV budget is crumbling in the face of new digital options
To keep up with Gen Z shoppers, Mondelēz-owned brand Chips Ahoy! is all but waving bon voyage to its linear television advertising budget in favor of digital advertising.
Why the esports community’s toxicity is becoming the industry’s most enduring problem with brands
As fan blowback becomes a regular occurrence in esports, the industry is turning into a potential minefield for the brands looking to use it as a vehicle to reach gamers.